Audience Extension
CONTINUE TO BUILD YOUR BRAND beyond the American Association of Pharmaceutical Scientists’ website and AAPS Career Development Center through audience extension (also known as site retargeting). Studies show that brand awareness through repeat exposure drives purchasing relationships and now you can be omnipresent without having to do anything extreme or technical. With retargeting, your ad is served to www.aaps.org site visitors as they frequent other sites across the web.
AAPS serves more than 7,500 individual members and 10,000 actively participating stakeholder members in the field, who visit the website more than 11,000 times per month. Our qualified audience is your chance to re-engage them with a completely new level of customization and insight.
For more information about AAPS’ Career Development Center click here.
All Packages Include:
- Standard Month End Results
- End of Campaign Performance Metrics
- Customized Campaign Reporting
- Campaign Optimization
- Creative Optimization
- Strategic Insights/Recommendations
How Retargeting Works
Advanced Targeting
EXTEND YOUR REACH beyond ‘s website with American Association of Pharmaceutical Scientists’s already qualified audience by keeping your brand top of mind with leading pharmaceutical industry professionals. AAPS serves more than 7,500 individual members members in the field, who visit the website more than 11,000 times per month. Through programmatic retargeting you can create customized campaigns to re-engage with our members on a completely new level.
Targeting Tactics
Using a combination of our top targeting tactics will help you achieve your campaign goals.
- Site retargeting targets users who have already visited our site while they are visiting other sites across the web
- Search retargeting target prospects with display ads based on the searches they perform across the web
- Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content
- Geo-fencing location based advertising focused on specific geographic shapes
Custom Campaign Options Upon Request
Benefits Include:
- Standard Month End Results
- End of Campaign Performance Metrics
- Customized Campaign Reporting
- Campaign Optimization
- Creative Optimization
- Strategic Insights/Recommendations
For more information about Advanced Targeting, please contact your Naylor account executive today.