ABA Bank Marketing eNewsletter
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Now more than ever, professionals consume information on the go. Our ABA Bank Marketing eNewsletter allows members to stay informed about timely industry topics and association news whether they are in the office or on the road.
Enjoy the benefits of a targeted eNewsletter:
- Delivers your message directly to the inbox of 6,700+ bank marketing decision-makers every week
- The average open percentage is 17% (as of April 2024)
- In addition to members, opt-in subscription means that professionals in the market for your products and services see your message
- Frequently forwarded to others for additional exposure
- Cross-promoted in other ABA Bank Marketing communication pieces
- Directs visitors to the landing page of your choice to facilitate the purchasing process
- Archives are accessible for unlimited online viewing
- Limited available ad space makes each position exclusive
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of survey respondents take actions upon seeing an advertisement in ABA Bank Marketing eNewsletter, including visiting the advertiser’s website, contacting the advertiser for more information, and purchasing a product/service from the advertiser.
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of survey respondents find the ABA Bank Marketing eNewsletter valuable.
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Top Sponsored Content
Bottom Sponsored Content
All advertisers will receive an invoice for the total amount, due upon activation.
Advertisements must be in JPG format (animation and Flash/SWF files are not accepted) and the total file size must not exceed 100kb. Contract advertisers may change their ad artwork once a month at no additional cost.
Advertisers will receive campaign performance reports that detail monthly ad impressions and click-throughs on an as-requested basis.
When renewing online ads, priority and first right-of-refusal will be given to advertisers who commit to 12 months. All other companies will be renewed on a first-come, first-served basis.
Disclaimer: Please note that the mockup shows overall newsletter layout, but exact ad location on the newsletter will vary based on the amount of editorial content supplied each issue.
Rates are net. Reservation is on a first-come, first-served basis.
Click here to learn more about Sponsored Content in the ABA Bank Marketing eNewsletter.
Rates (BAK-N0224)