ABA Packages

ABA offers bundled packages to fit your marketing needs. Whether you need to connect with our members in print or online, our packages offer repeat advertising opportunities throughout the year while saving on your marketing costs. Ask your account executive about complimentary guaranteed positioning.

Brand Recognition Package

Unleash your brand’s full potential with our comprehensive suite of services designed to capture your audience’s attention and leave a lasting impact. Through strategic placements in influential publications and a dynamic online approach, we guarantee unmatched exposure that resonates with your target audience.

  • Banking Journal Magazine
  • Banking Journal Newsletter
  • Banking Journal Digital Edition Eblast
  • Banking Journal Advertorial Eblast
  • Banking Journal Podcast
  • Banking Journal Website
  • Programmatic Retargeting
  • Bank Marketing Newsletter
  • Bank Marketing Advertorial Eblast
  • Risk and Compliance Magazine
  • Risk and Compliance Newsletter
  • Risk and Compliance Advertorial Eblast

New Product Launch

  • Eblasts: Revolutionize your product debut with our eblast package, strategically engineered to propel your product into the spotlight. Our targeted eblast campaigns ensure maximum visibility, captivating your audience and generating impactful engagement for a successful product launch.
  • Programmatic: Position your new product for unparalleled visibility as your audience navigates the web with our programmatic advertising package. Through strategic tactics, we ensure your product is seamlessly showcased across online spaces that will leave a lasting impression on your audience.
  • Lead Gen: Elevate your new product launch with our Lead Generation package, a strategic solution designed to convert potential leads into customers. We generate top-tier leads with cutting-edge industry tactics, cultivating a pipeline that propels your product to succeed and amplifies its market impact.

Conference Exposure

Maximize your conference impact with our strategic approach:

  1. Pre-Event Promotion: Establish a buzz before the conference even begins. From teaser campaigns to exclusive previews, we ensure your brand is top-of-mind leading up to the event.
  2. Post-Event Impact: Extend the life of your conference presence through targeted follow-ups, recap content, and post-event promotions. We can help you keep your brand resonating with your audience after the conference concludes.

Thought Leadership

  • Sponsored Content: Position your brand as a thought leader in the industry with our Thought Leadership package. Through impactful sponsored content, we amplify your expertise, establishing credibility and fostering meaningful connections within your target audience.
  • Sponsored Advertorial Eblasts: Propel your brand into thought leadership with our exclusive package—Sponsored Advertorial Eblasts. Targeted specifically to your audience, these emails showcase only your company’s messaging, ensuring a focused and impactful communication that positions your brand as the undisputed industry authority.
  • Native Programmatic Retargeting