Display Advertising Sponsored Content

ABA Banking Journal Website

bankingjournal.aba.com

Advertising on the ABA Banking Journal website is a great way to reach member and non-member visitors and reinforce your marketing message. Visitors to aba.com/BankingJournal get current news as well as archived issues of the ABA Banking Journal. This website offers several cost-effective opportunities to position your company as a leader in front of an influential group of bankers.

Features of ABA Banking Journal website advertising:

  • Directs visitors to the landing page of your choice to expedite purchases
  • Year-round visibility reinforces brand recognition
  • Allows dynamic, time-sensitive promotion

Site statistics*:

  • 56,700 new users per month
  • 117,745+ page views per month
* Traffic from October 2023 – April 2024.

90% of survey respondents find the ABA Banking Journal website valuable.

Lead Generation Fulfillment

 Top Leaderboard

728×90 pixels • 4 rotations

 Middle Leaderboard

• 728×90 pixels • 4 rotations
• Located between popular sections of the website

 Bottom Leaderboard

• 728×90 pixels • 4 rotations

 Top Rectangle

• 300×250 pixels • 4 rotations

 Middle Rectangle

• 300×250 pixels • 4 rotations

 Geo-Targeting Rectangle

• 300×250 pixels
• This location-based ad allows you to reach your target audience in the right place at the right time! Ask your Naylor Account Executive for more information.

 Sponsored Content*

• Your content will be displayed under the categories of your choice.

Content Banner Within Article
• Exclusive, only one per article

*Click here to learn more about Sponsored Content on the ABA Banking Journal Website.

Rates are net. Reservation is on a first-come, first-served basis.
Rates (BAK-W8023) Next Year Rates (BAK-W8024)

  • Display Advertising

  • Rate

  • Top Leaderboard - 12 Months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 320 x 50; 728 x 90
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs
  • Middle Leaderboard - 12 Months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 320 x 50; 728 x 90
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs
  • Geo-Targeted Rectangle - 12 Months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 300 x 250
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs
  • Rectangle - 12 Months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 300 x 250
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs
  • Top or Middle Rectangle - 12 Months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 300 x 250
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs
  • Bottom Leaderboard - 12 Months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 320 x 50; 728 x 90
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs
  • Content Banner within Article
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 320 x 50; 728 x 90
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs
  •  

  • Supplementary Charges

  • Artwork Creation
  • $125.00