Audience Extension
CONTINUE TO BUILD YOUR BRAND beyond the AWHONN website through audience extension (also known as site retargeting). Studies show that brand awareness through repeat exposure drives purchasing relationships and now you can be omnipresent without having to do anything extreme or technical. With retargeting, your ad is served to awhonn.org site visitors as they frequent other sites across the web.
The AWHONN website receives nearly 42,000 unique visitors every month. Our qualified audience is your chance to re-engage them with a completely new level of customization and insight.
All Packages Include:
- Standard Month End Results
- End of Campaign Performance Metrics
- Customized Campaign Reporting
- Campaign Optimization
- Creative Optimization
- Strategic Insights/Recommendations
How Retargeting Works
Advanced Targeting
Extend your reach beyond the AWHONN website with AWHONN’s already qualified audience by keeping your brand top of mind with leading certified meeting professionals. Through programmatic retargeting you can create customized campaigns to re-engage with our members on a completely new level.
Targeting Tactics
Using a combination of out top retargeting tactics will help you achieve your campaign goals.
- Site retargeting targets users who have already visited our site while they are visiting other sites across the web
- Search retargeting targets prospects with display ads based on the searches they perform across the web
- Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content
- Geo-fencing location based advertising focused on specific geographic shapes