MarketBASE Online Buyers’ Guide

www.bomaboston.officialbuyersguide.net

The BOMA Boston MarketBASE takes online buyers’ guides to the next level, delivering a content-rich, interactive site where buyers can come to research products and services in their industry, and your company can become a thought leader by delivering valuable content to engage with potential customers.

24/7 fully responsive buyers’ guide with a number of features:
  • Improved search with auto-suggest functionality built in to help deliver quick, relevant results.
  • Multiple advertising options including enhanced listings with added features, run-of-site display advertising, and sponsored content marketing opportunities.
  • The ability to log-in and purchase or update your own listing information.
  • Cross promotion in other BOMA Boston communication pieces.
  • Advertising opportunities leading visitors to a landing page of your choice to learn more about your business offerings.
  • Google™ integration allowing for extensive search engine optimization.
 
On average, the site receives:
  • 90.5% are unique visitors 
  • Over 260 visits per month
  • Nearly 800 page views per month
*Traffic numbers from October 2018 – September 2019 
NEW Content Marketing Opportunities
Content Level 1 – Native Ad 
Content Level 2 – Advertorial 
Content Level 3 – Sponsored Content
 
Super Leaderboard – EXCLUSIVE

12 months, 970×90 pixels*. Display your business uniquely and exclusively! Showcase your company at the top of every page with a call to action.

Skyscraper

12 months, 3 rotations, 160×600 pixels*. The skyscraper is positioned on the left-hand column of every page, ensuring your message is prominently displayed.

1st Run-of-Site (ROS) Rectangle
2nd ROS Rectangle

12 months, 2 rotations, 300×250 pixels*. The rectangle positions are located on the right-hand column of every page, ensuring your message is prominently displayed.

3rd Category Rectangle

12 months, exclusive, 300×250 pixels*. The category rectangle is located on the right-hand column as the exclusive ad for a category page of your choice, ensuring your message is displayed in front of a relevant audience.

Rates are net. Reservation is on a first-come, first-served basis.
Current Rates (BOS-O0020)
  • Display Advertising

  • Rate

  • Super Leaderboard
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 320 x 50; 728 x 90; 970 x 90
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  • Skyscraper
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 160 x 600; 300 x 250
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  • First Rectangle
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 300 x 250
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  • Second Rectangle
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 300 x 250
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  • Third Rectangle
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 300 x 250
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  • Premier Listing
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • N/A
  • N/A
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  • Supplementary Charges

  • Artwork Creation
  • $75.00
  • Index Listing
  • $50.00
  • Proof
  • $50.00