CACP Advertorial Eblast
Sponsored Direct Email Broadcast Opportunity
Establish your company as a thought leader by participating in our eBlast opportunity. Each eBlast is sent directly to more than 1,000 key decision makers in policing and public safety agencies across Canada and this opportunity is limited to one company each month. Please contact your Naylor Representative for available distribution dates.
Advertorial guidelines:
An advertorial is a cross between a traditional ad and an editorial article. Content should include practical information of value to members, which addresses a challenge, issue or trend that is broader than the specific product or service of a particular advertiser. The overall message and tone should not be only promotional in nature.
The association reserves the right to edit or alter content as it deems necessary to meet the above requirements and provide maximum value for its members.
JPG Ad
- Naylor will design or client supplies.
- Width: 610 pixels, Height: 1024 pixels.
- Creative accepted: One file, JPG only. (No animation.)
- File must be created/saved in RGB colour mode. (Most digital graphics and photos are already in RGB mode; check this by viewing the file properties.)
- File must be a minimum of 72 dpi.
- One URL click tag is accepted.
HTML Ad
- Client supplies HTML code. (Naylor does not provide HTML ad creation service.)
- Width: 610 pixels, Height: Variable.
- Inline styles only.
- Images/supporting files must be served from client server. (Naylor does not host files.)
- Full absolute path for images/supporting file.
- Third party tags and 1×1 tracking pixels tags not accepted.
- One URL click tag is accepted.
True Text Advertorial
- 600×350 banner (.JPG – no animation)
- File must be created/saved in RGB colour mode.
- File must be a minimum of 72 dpi.
- One company logo (150 pixels wide max)
- Company tagline (5-10 words)
- 70-100 words of text
- Call-to-action text (5-7 words). If not provided, the default text will be “Learn More”
- One URL/call-to-action link