Audience Extension

CONTINUE TO BUILD YOUR BRAND beyond the California Fuels & Convenience Alliance’s website through audience extension (also known as site retargeting). Studies show that brand awareness through repeat exposure drives purchasing relationships and now you can be omnipresent without having to do anything extreme or technical. With retargeting, your ad is served to www.cfca.energy site visitors as they frequent other sites across the web.

All Packages Include:
  • Standard Month End Results
  • End of Campaign Performance Metrics
  • Customized Campaign Reporting
  • Campaign Optimization
  • Creative Optimization
  • Strategic Insights/Recommendations

How Retargeting Works

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Campaign Impression Goal
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Campaign Impression Goal
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Campaign Impression Goal
Rates are net. Reservation is on a first-come, first-served basis
Current Rates (CIO-P9023)
  • Display Advertising

  • Rate

  • Pro+ Package – 100,000 impressions – 12 months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 160 x 600; 300 x 250; 320 x 50; 728 x 90
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://officialmediaguide.com/prog-specs

  • Pro Package – 75,000 impressions – 12 months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 160 x 600; 300 x 250; 320 x 50; 728 x 90
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://officialmediaguide.com/prog-specs

  • Go Package – 50,000 impressions – 12 months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 160 x 600; 300 x 250; 320 x 50; 728 x 90
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://officialmediaguide.com/prog-specs

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  • Supplementary Charges

  • Artwork Creation
  • $100.00
  • Member Discount
  • 5.00%
  • Proof
  • $50.00
  • Revision
  • $50.00