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CRA Online Buyers’ Guide

cra.onlinemarketbase.org

The CRA MarketBASE takes online buyers’ guides to the next level, delivering a content-rich, interactive site where buyers can come to research products and services in their industry, and your company can become a thought leader by delivering valuable content to engage with potential customers.

24/7 fully responsive buyers’ guide with a number of features:

Improved search with auto-suggest functionality built in to help deliver quick, relevant results.
Multiple advertising options including enhanced listings with added features, run-of-site display advertising, and sponsored content marketing opportunities.
The ability to log-in and purchase or update your own listing information.
Cross promotion in other CRA communication pieces.
Advertising opportunities leading visitors to a landing page of your choice to learn more about your business offerings.
Google™ integration allowing for extensive search engine optimization.

Super Leaderboard – Rotates a maximum of 2 advertisers

12 months, 970×90 pixels*. Display your business uniquely! Showcase your company at the top of every page with a call to action.

Skyscraper

12 months, 3 rotations, 160×600 pixels*. The skyscraper is positioned on the left-hand column of every page, ensuring your message is prominently displayed.

1st Run-of-Site (ROS) Rectangle

2nd ROS Rectangle

12 months, 3 rotations, 300×250 pixels*. The rectangle positions are located on the right-hand column of every page, ensuring your message is prominently displayed.

3rd Category Rectangle

12 months, exclusive, 300×250 pixels*. The category rectangle is located on the right-hand column as the exclusive ad for a category page of your choice, ensuring your message is displayed in front of a relevant audience.

Rates are net. Reservation is on a first-come, first-served basis.

Premier Listing Package

Premier Listings are designed to offer heightened visibility within our platform. They contain all basic information and include ten (10) product/service category listings of your choice. A supplementary charge will apply for each additional category listings.

Premier Listing additional features:

Company logo
Company header image
Information brochure in PDF format
Active website, social media links, email address and up to five contacts with headshots
Extended company profile and products and services listing
Product image and description linked to your website
Integration with Google features including search indexing and analytic reporting
Ability to link to your purchased level 2 and 3 content marketing opportunities

Maximize the impact of your Premier Listing with these upgrades

Category Sponsor First, Second or Third Position

For companies that want to ensure top visibility in their category, we offer guaranteed placement above your competitors. When visitors click on a product/service category, your company is the first that they see. Includes Video upgrade.

Video Upgrade

Bring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to 5 minutes.

Visit https://www.naylor.com/marketbasespecs for complete specs.

Rates are net. Reservation is on a first-come, first-served basis.

Content Level 2: Video Showcase

Specifications:

Headline: Up to 12 words
Summary: Up to 500 words
For Video Showcase, please provide a YouTube link to allow the video player to be embedded on the page.
Call to action/download link

Display:

Content appears in the blog feed for 12 months.
Content can link to your company’s premier listing for cross promotion on the MarketBASE site.

Guidelines:

Content should be geared to a product or service offering from the advertiser, relevant to the industry of the online buyers’ guide. Content is promotional, displayed as true text for increased SEO.

Current Rates (CRAOO0024)

Sponsored Content
Rate

Content Level 2 - Video Showcase
$1,100.00

For more information, please visit:
https://www.naylor.com/onlinespecs

Supplementary Charges

Artwork Creation
$125.00

Index Listing
$50.00

Member Discount
15.00%

CRA Online Buyers’ Guide

cra.onlinemarketbase.org

24/7 fully responsive buyers’ guide with a number of features:

Super Leaderboard – Rotates a maximum of 2 advertisers

Skyscraper

1st Run-of-Site (ROS) Rectangle

2nd ROS Rectangle

3rd Category Rectangle

Rates are net. Reservation is on a first-come, first-served basis.

Premier Listing Package

Premier Listing additional features:

Maximize the impact of your Premier Listing with these upgrades

Category Sponsor First, Second or Third Position

Video Upgrade

Visit https://www.naylor.com/marketbasespecs for complete specs.

Rates are net. Reservation is on a first-come, first-served basis.

Sponsored Content

Rates are net. Reservation is on a first-come, first-served basis.

Content Level 2: Video Showcase

Specifications:

Display:

Guidelines:

Sponsored Content

Rate

Supplementary Charges