2020 Content Calendar*

Our editorial philosophy is focused on helping industry professionals do their jobs more effectively, efficiently and profitably by providing a balance of business-and technical-related content.

*Content Calendar is tentative and subject to change.

First Quarter

Ships in January
Theme: The Forecast Issue
This issue will be focused on forecasting the industry in 2020. Features will include forecasts from leading industry associations like the Industrial Truck Association (ITA), Material Handling Industry (MHI) and Conveyor Equipment Manufacturers Association (CEMA) as well as a forecast from a leading economist. In addition to association forecasts, we will interview dozens of MHEDA distributors and suppliers to get their forecasts for 2020.
Features
  • MHEDA Dealer Forecast
  • MHEDA Supplier Forecast
  • ITA Forecast
  • MHI Forecast
  • CEMA Forecast
  • Material Handling Business Trends
  • Ask Your Board
Bonus Distribution
  • MODEX 2020
Deadlines
  • Space Reservation: November 6, 2019
  • Ad Materials: November 8, 2019

Second Quarter

Ships in April
Theme: The Convention Issue

This issue focuses primarily on MHEDA’s 2020 Convention in Orlando, Florida. It will feature articles from Convention Speakers, a member profile of a local MHEDA distributor, and an Exhibitor Showcase guide of members who will be exhibiting in the Exhibitor Showcase (see 2nd Quarter 2019 issue of The MHEDA Journal for reference).

Features
  • Convention Speaker Articles
  • Exhibitor Showcase Guide
  • Ask Your Board
Bonus Distribution
  • 2020 MHEDA Convention
Deadlines
  • Space Reservation: January 25, 2020
  • Ad Materials: January 29, 2020

Third Quarter

Ships in July

Theme: The Recognition Issue
The third quarter issue has traditionally been our “recognition issue” where we recognize MHEDA members celebrating milestone anniversaries as well as distributors who have been recognized by their supplier partners as “dealers of distinction.” This is a way for MHEDA’s top-performing dealers to get the recognition they deserve as “Best of the Best” distributors.
Features
  • Best of the Best (dealer recognition lists)
  • Member Anniversaries
  • Ask Your Board
Other Articles
  • Emerging Leaders Conference Speaker Articles
  • Convention Recap
Bonus Distribution
  • TBD
Deadlines
  • Space Reservation: TBD
  • Ad Materials: TBD

Fourth Quarter

Ships in November
Theme: Sales Success Stories Issue

The fourth quarter issue of the magazine is always our “Sales Success Stories” issue where we tell mini case studies of projects where MHEDA distributors and suppliers teamed up to go above and beyond for customers. This is also the issue where MHEDA lays out its “Material Handling Business Trends” that will influence the industry in the coming year.

Features
  • Sales Success Stories
  • Material Handling Business Trends
  • Q and A with MHEDA Chairman of the Board and CEO about the 2020 Business Trends
  • Women in Industry Conference Preview and Speaker Articles
  • Ask Your Board
Bonus Distribution
  • TBD
Deadlines
  • Space Reservation: TBD
  • Ad Materials: TBD

In Every Issue

  • Chairman’s Perspective
  • From the Desk of Liz Richards
  • Spotlight on Association News
  • MHEDA Milestones
  • Editors Note
  • Index of Advertisers
  • Member Profile
  • @Work
  • Industry Pulse
  • Women @Work