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The Journal of Financial Planning is an award-winning monthly publication that provides original, peer-reviewed research and compelling thought leadership for FPA members. The Journal is available for all members across multiple platforms and is a comprehensive professional development, education, and advocacy source. As a digital-only publication, your ads will display in the page-turner and app versions of the Journal. Take advantage of this top-rated member benefit!

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

July-December 2022 Reader Engagement

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2023 Rate Card

AdAd Size1x3x6x12x
Spread (run of issue)16.36″ x 10.46″$7,500$7,000$6,500$6,000
Full Page7.96″ x 10.46″$4,000$3,500$3,000$2,500
Half Page6.88″ x 4.75″$2,250$2,000$1,850$1,500
Third Page2.125″ x 9″$1,850$1,500$1,350$1,200
Digital Skyscraper – Two placements per issue120 x 600 pixels$1,000
Digital Skyscraper – One placement per issue120 x 600 pixels$750
Advertorial – Two PageSame as spread$8,500
Advertorial – One PageSame as full page$5,000

Video and GIF Elements


Make your ad stand out! Enhance your digital ad with video and GIF elements. Embed a video with YouTube or layer a moving image to attract readers’ attention to your message.

Best of 2023 Issue


This special edition of the Journal, published in mid-December, highlights the best content from the past year, as selected by our editors. The Best Of issue has a broader readership than a typical issue of the Journal of Financial Planning. Sponsorship is sold on an exclusive basis—your ads are the only ones that readers of this special issue will see. A $19,000 value!

Powering this issue includes:
  • Premium two-page ad spread placed on inside front cover
  • Run-of-book with three full-page ads
  • Two digital skyscrapers
  • A digital pop-up ad on top of issue cover
  • “Powered by” branding alongside marketing related to this special issue

Pioneers in Planning Column


Show your support of the profession! A special six-issue column in 2023 will honor 50 years of CERTIFIED FINANCIAL PLANNER™ designation and feature pioneers of the profession. Your full-page ad will run six times in the year and be placed adjacent to the column. An $18,000 value!

FPA Next Generation Planner


The FPA Next Generation Planner is a multi-article special section for new planners and career changers within each Journal issue. Its purpose is to enhance planning skills, support professional development, and help readers build successful careers. A $15,000 value!

Package includes:
  • Premium logo placement on the lead page
  • One full-page ad opposite the lead page of the section
  • One full-page ad at end of section
  • Two skyscraper ads within the section
  • “Powered by” positioning alongside content shared in up to three Weekly Wrap emails within the month

2023 Next Generation Planner Editorial Calendar

January — Business Models July — Marketing and Branding
February — Fintech August — Compensation Models
March — Networking September — The Solo Adviser
April — Professional Development October — Communication
May — Client Service November — Serving a Diverse Industry
June — Mentoring December — Building a Niche


Purchase reprints of an article or research paper through Wright’s Media to share at your exhibit booth or mail to prospects. Learn more.

Contact: [email protected]