The Journal of Financial Planning is an award-winning monthly publication that provides original, peer-reviewed research and compelling thought leadership for FPA members. The Journal is available for all members across multiple platforms and is a comprehensive professional development, education, and advocacy source. As a digital-only publication, your ads will display in the page-turner and app versions of the Journal. Take advantage of this top-rated member benefit!
Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.
July-December 2022 Reader Engagement
0+
Monthly circulation
0+
Average page views per issue
0
Average ad views per issue
0 Minutes
Average session length
2023 Rate Card
Ad
Ad Size
1x
3x
6x
12x
Spread (run of issue)
16.36″ x 10.46″
$7,500
$7,000
$6,500
$6,000
Full Page
7.96″ x 10.46″
$4,000
$3,500
$3,000
$2,500
Half Page
6.88″ x 4.75″
$2,250
$2,000
$1,850
$1,500
Third Page
2.125″ x 9″
$1,850
$1,500
$1,350
$1,200
Digital Skyscraper – One placement per issue
120 x 600 pixels
$750
Advertorial – Two Page
Same as spread
$8,500
Advertorial – One Page
Same as full page
$5,000
Video and GIF Elements
$1,000
Make your ad stand out! Enhance your digital ad with video and GIF elements. Embed a video with YouTube or layer a moving image to attract readers’ attention to your message.
Best of 2023 Issue
$15,000
This special edition of the Journal, published in mid-December, highlights the best content from the past year, as selected by our editors. The Best Of issue has a broader readership than a typical issue of the Journal of Financial Planning. Sponsorship is sold on an exclusive basis—your ads are the only ones that readers of this special issue will see. A $19,000 value!
Powering this issue includes:
Premium two-page ad spread placed on inside front cover
Run-of-book with three full-page ads
Two digital skyscrapers
A digital pop-up ad on top of issue cover
“Powered by” branding alongside marketing related to this special issue
Pioneers in Planning Column
$12,000
Show your support of the profession! A special six-issue column in 2023 will honor 50 years of CERTIFIED FINANCIAL PLANNER™ designation and feature pioneers of the profession. Your full-page ad will run six times in the year and be placed adjacent to the column. An $18,000 value!
FPA Next Generation Planner
$7,500
The FPA Next Generation Planner is a multi-article special section for new planners and career changers within each Journal issue. Its purpose is to enhance planning skills, support professional development, and help readers build successful careers. A $15,000 value!
Package includes:
Premium logo placement on the lead page
One full-page ad opposite the lead page of the section
One full-page ad at end of section
Two skyscraper ads within the section
“Powered by” positioning alongside content shared in up to three Weekly Wrap emails within the month
2023 Next Generation Planner Editorial Calendar
Loading..........
The Data is Not Available
2024 Next Generation Planner Editorial Calendar
Loading..........
The Data is Not Available
Reprints
Purchase reprints of an article or research paper through Wright’s Media to share at your exhibit booth or mail to prospects. Learn more.
Catch the attention of our members—and many in the greater financial planning community—with your name exclusively powering the monthly issue. All ads and logo placements in the issue will link to your website. A $30,000 value!
Package includes:
Your logo displayed on issue cover
A digital pop-up ad on page zero (768 x 1024)
Premium two-page spread placed on inside front cover
One full-page ad within issue
Three skyscraper banner ads within issue (120 x 600)
“Powered by” branding in four Weekly Wrap emails sent to all members throughout month
Company name displayed in issue release email
Company name positioned within Journal section of email
“Powered by” branding in top-of-month press release sent to trade and crossover media
Special Report
$10,000
Provide the opportunity for Journal of Financial Planning readers to engage deeply in your business area. Special Reports provide access to your content and JFP content on the same webpage page. Coinciding with the editorial calendar of JFP, the special report will include up to 12 pieces of content such as JFP articles, FPA recordings and your thought leadership materials. The special report will be available for one year.
Partner benefits include
Marquee level co-branding with FPA on special report
Up to three pieces of partner content marketing included in the special report
Some but not all content can be gated
Full page ad in JFP at launch of special report
Two half page ads in JFP following launch and at six months
Ad in one dedicated email
Two insertions into FPA Weekly Wrap
Acknowledgement in
Tile on homepage of FPA website
Box on JFP landing page of FPA website
Additional marketing throughout the year
Industry Thought Leader Interview
$3,500
Your company will be given a full page to answer timely questions that directly impact our members and position you as a thought leader in financial planning. This full-page profile will also include your company overview, contact information, logo, and a photo of the executive providing the interview. There is limited number of profiles, use this is a valuable opportunity to stand out amongst your peers.