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The Journal of Financial Planning is an award-winning monthly publication that provides original, peer-reviewed research and compelling thought leadership for FPA members. The Journal is available for all members across multiple platforms and is a comprehensive professional development, education, and advocacy source. As a digital-only publication, your ads will display in the page-turner and app versions of the Journal. Take advantage of this top-rated member benefit!

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

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2023 Rate Card

Ad	Ad Size	1x	3x	6x	12x
Spread (run of issue)	16.36″ x 10.46″	$7,500	$7,000	$6,500	$6,000
Full Page	7.96″ x 10.46″	$4,000	$3,500	$3,000	$2,500
Half Page	6.88″ x 4.75″	$2,250	$2,000	$1,850	$1,500
Third Page	2.125″ x 9″	$1,850	$1,500	$1,350	$1,200
Digital Skyscraper – One placement per issue	120 x 600 pixels	$750
Advertorial – Two Page	Same as spread	$8,500
Advertorial – One Page	Same as full page	$5,000

Video and GIF Elements

$1,000

Make your ad stand out! Enhance your digital ad with video and GIF elements. Embed a video with YouTube or layer a moving image to attract readers’ attention to your message.

Best of 2023 Issue

$15,000

This special edition of the Journal, published in mid-December, highlights the best content from the past year, as selected by our editors. The Best Of issue has a broader readership than a typical issue of the Journal of Financial Planning. Sponsorship is sold on an exclusive basis—your ads are the only ones that readers of this special issue will see. A $19,000 value!

Powering this issue includes:

Premium two-page ad spread placed on inside front cover
Run-of-book with three full-page ads
Two digital skyscrapers
A digital pop-up ad on top of issue cover
“Powered by” branding alongside marketing related to this special issue

Pioneers in Planning Column

$12,000

Show your support of the profession! A special six-issue column in 2023 will honor 50 years of CERTIFIED FINANCIAL PLANNER™ designation and feature pioneers of the profession. Your full-page ad will run six times in the year and be placed adjacent to the column. An $18,000 value!

FPA Next Generation Planner

$7,500

The FPA Next Generation Planner is a multi-article special section for new planners and career changers within each Journal issue. Its purpose is to enhance planning skills, support professional development, and help readers build successful careers. A $15,000 value!

Package includes:

Premium logo placement on the lead page
One full-page ad opposite the lead page of the section
One full-page ad at end of section
Two skyscraper ads within the section
“Powered by” positioning alongside content shared in up to three Weekly Wrap emails within the month

2023 Next Generation Planner Editorial Calendar

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Reprints

Purchase reprints of an article or research paper through Wright’s Media to share at your exhibit booth or mail to prospects. Learn more.

Contact: [email protected]

Title Sponsorship

$25,000

Catch the attention of our members—and many in the greater financial planning community—with your name exclusively powering the monthly issue. All ads and logo placements in the issue will link to your website. A $30,000 value!

Package includes:

Your logo displayed on issue cover
A digital pop-up ad on page zero (768 x 1024)
Premium two-page spread placed on inside front cover
One full-page ad within issue
Three skyscraper banner ads within issue (120 x 600)
“Powered by” branding in four Weekly Wrap emails sent to all members throughout month
- Company name displayed in issue release email
- Company name positioned within Journal section of email
“Powered by” branding in top-of-month press release sent to trade and crossover media

Special Report

$15,000

Build a package of curated content focused on your area of interest. Special Reports include a mix of Journal articles and your thought leadership. In 2022, the Journal produced a Special Report on ESG.

Package includes:

Up to four pieces of company-developed content included in Special Report
Company logo on Special Report, in marketing materials
“Powered by” branding in up to three Weekly Wrap emails, social posts
“Powered by” branding at top of the Special Report landing page
“Powered by” branding alongside marketing related to this Special Report