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Don’t Miss Your Opportunity to Reach Michigan’s
Long-Term Care Industry
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HCAM's Readership Profile

Since 1948, HCAM has been the premier professional association representing nursing and rehabilitation communities including for- and not-for-profit, county medical care, and hospital-based providers.

HCAM provides its members with two quality publications that allow you to connect with your target audience throughout the entire year:

  • Promoting Excellence Magazine
  • Membership Directory & Resource Guide

HCAM’s publications are distributed to key decision-makers throughout the long-term care industry, including:

  • CEOs
  • Owners
  • Regional Managers
  • Directors
  • Associate Partners
  • Administrators
  • Directors of Nursing
In addition to all HCAM members, our publications reach state legislators, Michigan Department of Health and Human Services staff, and other state government employees.

About HCAM and the Industry

0 +
Facilities represented by HCAM
$ 0 B
Michigan nursing facilities annual revenue

Here's what our members are saying:

More than half of respondents hold the position of director or higher.

More than 8 out of 10 respondents recommend, specify or approve the purchase of products and services in their company.

Over 3 out of 5 respondents have acted after seeing an ad in a HCAM Publication.

Opportunities Available in Print and Online

Promoting Excellence

This tri-annual magazine is an effective way to reach key decision-makers in Michigan’s long-term care industry. Available in both print and digital, Promoting Excellence allows you to reach nearly 650 long-term care facilities throughout the year. This publication also has bonus distribution at HCAM’s Annual Conference.

Membership Directory & Resource Guide: Members Only

Promote your products and services throughout the year with HCAM’s Membership Directory and Resource Guide. This members-only resource is an effective way to connect with HCAM members who provide products and services that assist in the care of nearly 100,000 residents throughout Michigan. This publication will also be distributed to state discharge planning departments.
Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Don’t miss your chance to reach members part of a $4.1B industry.
Contact Naylor today!