Display Advertising Digital Edition Direct Mail Marketplace

Promoting Excellence

This tri-annual magazine is a great way to reach Michigan’s long-term care industry. Readers rely on its content for the latest regulations, legislation, and trends impacting the sector. Promoting Excellence also includes educational opportunities, legislator spotlights, renovations and new facilities, member and partner news, and other topics of interest.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

Click here for OBC Ad Specifications 2/3-page

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

Our digital edition is mobile responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. Link to the landing page of your choice and maintain your presence on the digital issue for readers to reference at any time.

Switch between views with ease

Reading view (default): The HTML-based view of our publication, optimized for all devices. Scrolling articles automatically adjust for comfortable reading.
Page view: The digital replica of the publication. Flip through this digital book in either a 1 or 2-page format. Determine your preferred zoom setting for an optimal experience.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Leaderboard (all views)

The leaderboard ad appears on-screen in both the reading view and page view of the digital publication.

Rectangle (all views)

The rectangle ad is on the table of contents, appearing on-screen for all pages of the reading view and page view.

TOC Mobile Banners (HTML reading view)

The TOC mobile banner appears in the table of contents, on-screen to the right of the publication on desktop and clickable on mobile in the reading view. The top TOC mobile banner will appear after the 1^starticle, and subsequent banners show every 3 articles.

Top TOC Mobile Banner

2nd TOC Mobile Banner

In-Magazine Digital Options (HTML reading view)

These standalone ad options are placed between article pages on the HTML reading view of the digital publication and are visible on all device types.

HTML5 Ad

This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Digital Video Sponsorship

The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to  target audiences.

Digital Insert / Outsert

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Full-Page Digital Insert with Video

Your message appears as a full page insert in between key articles. The video file will be placed on the bottom portion of the insert to enhance your message for target audiences.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Go Beyond the Publication

Ensure your message is the first readers see by wrapping it around the publication with a belly band. Since readers must detach the belly band to access the rest of the publication, your ad is ideally placed to be noticed.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Promoting Excellence Marketplaces

Product & Services Marketplace

Advertise in the Products and Services Marketplace to reach our members who spend $4.4 billion annually on products and services. HCAM members will look to this section when they are in the market for suppliers of products and services throughout the year.

Long-Term Care Facility Marketplace

Promoting Excellence has additional distribution to 100% of the hospital discharge planning departments throughout Michigan. Our Long-Term Care Facility Marketplace attracts readers’ attention and prominently displays your ad to the case managers and discharge planners responsible for making patient referrals.

Rates are net and per insertion. Reservation is on a first-come first-served basis