THE MOST TRUSTED SOURCE FOR INDEPENDENT AGENTS & BROKERS
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Independent Agent magazine is a member benefit of the Independent Insurance Agents & Brokers of America (Big “I”). Association members primarily serve the personal and commercial lines property-casualty markets.
The magazine offers an unparalleled combination of research, expertise and analysis that insurance professionals have used for decades to lead their agencies to success.
INDEPENDENT AGENT IS AWARD-WINNING
About Our Readers
In August 2023, we surveyed our readers about how they prefer to read the magazine, as well as their business. Here's what we found:
Over 75% of Independent Agent readers are involved in purchasing decisions for their agency.
How do you prefer to receive Independent Agent?
said in print
4 out of 5 Independent Agent readers are directly involved with deciding which carriers their agency represents.
of readers say Independent Agent is the most useful publication in their work.
indicated that they are just as likely to read an article if it is sponsored by a company or brand.
of readers take action. After seeing an ad in Independent Agent, readers take at least one action, such as discussing an ad, visiting an advertiser’s website, or passing the ad on to others.
of readers only read Independent Agent.
Our readers don’t consistently read other industry publications. If you’re not advertising in Independent Agent, you’re missing a significant segment of the market.
Independent Agent reaches agencies of all sizes!
Breakdown of how many locations from Business Insurance’s Top 10 Brokers list receive Independent Agent magazine:
- Brown & Brown Inc. – 54 Locations
- Marsh & McLennan Cos. Inc. – 37 Locations
- Hub International Ltd. – 35 Locations
- Arthur J. Gallagher & Co. – 17 Locations
- Acrisure LLC – 17 Locations
- Lockton Cos. LLC – 7 Locations
- USI Insurance Services – 7 Locations
- Aon PLC – 2 Locations
- Willis Towers Watson PLC – 1 Location
Agents and brokers trust Independent Agent magazine because it's the official publication of the Big "I"
Percentage of agencies that plan to increase sales on the following:
Reader Testimonials
"Independent Agent magazine helps my family-owned agency to keep on top of industry trends and practices. We take ideas from articles and write-ups on new opportunities to use in our agency. Even an agency that has been in operation for 65 years can learn if you have the right tools like Independent Agent magazine."
Eric Weedin
Manager
Weedin Agency, Inc.
"Independent Agent magazine lets us know what is happening worldwide in the insurance industry. Also, lets us know about different carriers that are out there. We enjoy reading the magazine."
Sarah Jane Black
President
S&J Insurance Group, Inc.
"The expertise the articles are written with is a valuable asset to our agency. Also, seeing what companies are currently advertising and what they're doing in the industry is helpful to us in seeing what is available in the market."
Ryan James
Owner/Agent
James Insurance Group
2024 Agency Universe Study
Stay ahead of industry trends and position your brand in front of independent insurance agents and brokers by understanding their evolving needs and challenges. According to the 2024 Agency Universe Study, here’s what matters most to agencies this year:
Top Priorities:
Agents are focused on finding new business opportunities, improving operational efficiencies to deliver better customer service, and navigating the hard market with expert guidance.Efficiency Drives Success in 2024:
Identifying and implementing operational efficiencies is the most critical factor for agency success this year.Carrier Partnerships Are Key:
Agencies are increasingly challenged to find carriers that will maintain their market commitment, making this a bigger concern than it was in 2022.Growing Role of MGAs and Wholesale Brokers:
Over 50% of agencies now rely on MGAs and wholesale brokers for commercial lines, underscoring the importance of these partnerships.Carrier Relationships:
Agencies typically hold appointments or contracts with an average of 10 standard personal lines carriers and 8 standard commercial lines carriers—making it essential for carriers to stand out and maintain strong partnerships.
Position your brand as a solution to these key challenges. Advertise with us to connect with agents who are actively seeking partners, tools, and insights to succeed in a rapidly evolving industry.