THE MOST TRUSTED SOURCE FOR INDEPENDENT AGENTS & BROKERS

Independent Agent magazine is a member benefit of the Independent Insurance Agents & Brokers of America (Big “I”). Association members primarily serve the personal and commercial lines property-casualty markets. The magazine offers an unparalleled combination of research, expertise and analysis that insurance professionals have used for decades to lead their agencies to success.

INDEPENDENT AGENT IS AWARD-WINNING

About Our Readers

In 2025, we surveyed our readers about how they prefer to read the magazine, as well as their business. Here's what we found:

When considering new products or services for their agency, 65% of Independent Agent readers view the magazine as an important information source.

How do you prefer to receive Independent Agent?

0 %

said in print

76% of Independent Agent readers are directly involved in determining which carriers to place business with.

0 %

of readers say Independent Agent is the most useful publication in their work.

0 %

of readers say Independent Agent is the voice of the independent agency system.

0 %

of readers take action. After seeing an ad in Independent Agent, readers take at least one action, such as discussing an ad, visiting an advertiser’s website, or passing the ad on to others.

0 %

of readers say Independent Agent keeps them informed about new products and services.

It’s a trusted source for agents actively looking to stay ahead—make sure your brand is part of what they’re seeing.

According to readers, Independent Agent is:

Trustworthy

95%

Timely

92%

Relevant to their work

91%

Reader Testimonials

"Independent Agent magazine helps my family-owned agency to keep on top of industry trends and practices. We take ideas from articles and write-ups on new opportunities to use in our agency. Even an agency that has been in operation for 65 years can learn if you have the right tools like Independent Agent magazine."

Eric Weedin
Manager
Weedin Agency, Inc.

"Independent Agent magazine lets us know what is happening worldwide in the insurance industry. Also, lets us know about different carriers that are out there. We enjoy reading the magazine."

Sarah Jane Black
President
S&J Insurance Group, Inc.

"The expertise the articles are written with is a valuable asset to our agency. Also, seeing what companies are currently advertising and what they're doing in the industry is helpful to us in seeing what is available in the market."

Ryan James
Owner/Agent
James Insurance Group

2024 Agency Universe Study

Check out the latest trends shaping independent agencies in 2024. The Agency Universe Study dives into everything from technology use to hiring challenges.