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The Power of Print

Independent Agent reaches 40,000 active and engaged professionals in print.

Magazines deliver powerful relationships that influence, inspire and endure. A trusted source for agents since 1903, Independent Agent still thrives in print. Approximately 40,000 independent agents and brokers look to Independent Agent in print each month for the information they need to run a better agency.

In 2025, we surveyed our readers about how they prefer to read the magazine, as well as their business. Here's what we found:

When considering new products or services for their agency, 65% of Independent Agent readers view the magazine as an important information source.

How do you want to receive Independent Agent ?

0 %

said in print

76% of Independent Agent readers are directly involved in determining which carriers to place business with.

Inside every issue

News & Views
Cutting-edge industry research served up in digestible chunks
Full Coverage
Analysis on the latest issues and trends in P-C and more
Smart Agency
Business intelligence for savvy agents and brokers
On the Hill
Updates on Big “I” advocacy and legislative priorities
Features
Deep dives and in-depth interviews on the hottest insurance topics
Markets
The inside line on market trends and coverages

Have a story idea or press release to share with Independent Agent?
Email Will Jones or schedule a call on Calendly.

Will Jones Editor-in-Chief, Independent Agent

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend Your Print Advertising Investment

The digital edition of Independent Agent magazine is mobile-responsive and HTML-optimized, providing independent agents and brokers with an exceptional user experience across all devices. Link to the landing page of your choice and maintain your presence on the digital issue for readers to reference at any time.

Seamless reader experience: each digital edition includes streamlined navigation that allows users to easily switch between the HTML mobile-optimized Reading View and PDF replica-based Page View with no interruption.
Optimized ad placements for maximized results: our run-of-site ad placements will be seen no matter what issue or article a reader is on, for the duration of the sold issue, ensuring the best performance during peak reader engagement.

Centralized hub: the Content Hub of each digital edition serves as the initial gateway and archive to featured articles, past issues and additional association content feeds, with prime real estate for exclusive ad placements.
Consistent email promotion to drive readership: every digital edition issue is promoted to the association’s audience, with a marketing reminder email scheduled to encourage engagement from initial non-opens.

Run-of-Site (ROS) Ads

Maximize visibility with exclusive Run-of-Site ads. The Leaderboard (Top), Leaderboard (Bottom), and Rectangle placements appear across every page of a digital edition for the entire issue cycle – including the Content Hub, Reading View, Page View, and all archived issues. When the next edition is published, placements refresh with newly sold ads.

Content Hub Exclusive Digital Ads

Own the Content Hub with exclusive placements designed for maximum exposure. The NavBar Sponsor Banner Ad and Content Hub Rectangle appear only within the Content Hub — the first stop for all digital edition traffic when a new issue is released.

Per Issue Digital Ads

The following positions are purchased and placed on a per issue basis, and will remain on the designated issue that they were placed on for future navigation.

HTML5 Ad

This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Digital Insert or Outsert (Medium, Large or Full Page)

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Digital Video Sponsorship

The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to target audiences. The video sponsorship is placed on its own page and is included as an item in the Table of Contents.

Mobile TOC Banner – Reading View

On a desktop, the mobile TOC banner ad appears within the table of contents to the right of the magazine in the Reading View. The table of contents, and the TOC banner, appears after clicking/tapping on the Contents icon in mobile view. The top mobile banner appears after the 1st article. Subsequent mobile banners appear every 2 articles after.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Belly Bands

Details

Wrap an issue of Independent Agent with your message. This tear-off belly band stops readers with your message before they begin reading the issue. You can submit creative designed to the specs, or Independent Agent’s marketing editors can custom-design the belly band for you.

Specs

SPECS: 18.5″ x 6″, 80# paper, 4/1 color
PRICING VARIES (You design vs. we design)
TIMING: Commitment due
two weeks prior to ad close

Tip

Details

Tip an additional message onto the cover or your full-page ad in Independent Agent. A smaller message can be glued onto your brand ad, and heavier paper helps readers flip right to it to make it a stand-out piece.

Specs

SPECS: 100# gloss cover coated, two sides, 4/4, size: 8.25″ x 5.5″
PRICING VARIES (You design vs. we design)
TIMING: Commitment due two weeks prior to ad close

Custom Supplements

Stand out from the crowd by publishing your very own custom supplement magazine—inserted into an issue of Independent Agent. This premium opportunity comes with additional exposure in the main magazine and in the monthly Fast Focus e-newsletter.

Available Options:
‣ 1 page, 2 surfaces
‣ 2 pages, 4 surfaces
‣ 4 pages, 8 surfaces

Align your supplement with the issue’s theme to leverage the editorial environment for your message.

State-Targeted Direct Mail Insert

Reach independent agents and brokers where it matters to you! Target your audience by state with our new state direct mail insert offer.

Top Markets:

● New York
● Florida
● Texas
● Pennsylvania
● California

* Pricing varies per state.

*Please contact us to discuss other direct-mail options.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Advertorials

Publishing an advertorial in Independent Agent will draw attention to a research study, infographic, white paper or thought leadership piece. This is an excellent opportunity to educate Big “I” members and boost your credibility.

Full-Page Spread Advertorial

400-500 words

Double-Page Spread Advertorial

800-1,000 words

Looking to publish an advertorial online? Learn more about opportunities on iamagazine.com.

Specifications

When writing your advertorial, please keep in mind:

Writing style must be informative in nature

Our audience is independent insurance agents and brokers

You will be required to submit article copy and images

We need a little extra time to prepare this type of content, please submit your materials 14 days prior to material deadline

All materials are subject to review by the Big “I”

Rates are net. Reservation is on a first-come, first-served basis.