Native Sponsored Content​

Native Sponsored content can be client-supplied, but looks and feels like the rest of the eNewsletter content! Your organization has the opportunity to get in front of the Spectrum audience and tell your story. Now you can educate, entertain, inform, and more!

CHOOSE BETWEEN:


Integrate your content in a Spectrum eNewsletter!

Native Sponsored Content Full Feature

Editorial Content routes through the Spectrum Editorial Team. The writer would create the article and article summaries to be used in the enewsletter. The content’s link within the enewsletter directs to the posted article on Spectrum.ieee.org, where the article then directs to the  advertiser’s website.

The full feature runs in the highest content position and would be published in every issue for the month secured (number of issues varies with each enewsletter’s  frequency). The article remains published on the Spectrum.ieee.org website for one year.

Ask your sales rep about additional social media promotion opportunities!

Native Sponsored Content Summary

Client provides 7-10 word headline(s), up to 40-50 words of text and a web link. The Content Summary then links directly to the advertiser’s website (no exposure on Spectrum.ieee.org).

Native Content Checklist

See eNewsletter pages for Native Sponsored Content Pricing Details.

IEEE Spectrum offers a wide array of content marketing opportunities, including native advertising, webinars and whitepapers, all with the goal of generating qualified leads for our advertising and producing and distributing quality content.
Specs
Native Sponsored Content – Full Feature
Editorial Content routes through the Spectrum Editorial Team. The content’s link within the enewsletter directs to the posted article on Spectrum.ieee.org, where the article then directs to the advertiser’s  website.
CLIENT SUPPLIES:
  • Website link
  • Logo
  • High-resolution featured image, 250×250 pixels minimum (Consult your Sales Rep for more info.)
Native Sponsored Content – Summary
CLIENT SUPPLIES:
  • 7-10 word headline(s)
  • Up to 40-50 words of text
  • 150×150 pixels image (Consult your Sales Rep for more info.)
  • Website link
Native Content Specs PDF