your intended audience: independent agents
87% of readers say they pay special attention
to IA because it’s the official publication of the Big ‘I’
Why Advertise with the Big ‘I’?
If you want to reach independent agents and brokers, Independent Agent will deliver. Independent Agent is more than just a content platform—it’s a community. By partnering with Independent Agent, you can:
Leverage the association’s credibility with independent insurance agents and brokers to enhance your company’s brand.
Independent Agent is the flagship publication platform of the Independent Insurance Agents & Brokers of America (Big ‘I’), the industry’s premier trade association. Our readers invest in their Big “I” membership and look to Independent Agent for the essential information and tools required to effectively run their agencies.
Amplify your advertising spend by targeting your intended audience: independent agents.
If your target audience is independent agents, why spend money reaching insurance carrier personnel or “non-titled” recipients? Per BPA audit, Independent Agent is the only publication that delivers an audience of 100% independent agents and brokers who sell personal and commercial lines.
Capitalize on our deep understanding of the independent agent and broker market to create marketing messages that resonate.
No other insurance trade publication platform understands independent agents and brokers like Independent Agent. If the content of your marketing message is valuable to independent agents, they will listen.
Maximize the association’s thought leadership and original research to engage your target audience.
Big ‘I’ is an industry thought leader, and Independent Agent gives agents access to insights and analysis they can’t get anywhere else. Big ‘I’ research includes the Agency Universe Study, the most comprehensive study conducted on the independent agent distribution channel, and the Best Practices Study, an inside look into the most successful agencies across all size categories nationwide. The association’s role on Capitol Hill, in statehouses, in the media, and with carriers offers a unique lens to share the information that agents want most.
Reach decision makers—avoid redundant circulation.
Make sure your advertising message is reaching readers who can increase your market share and influence others to buy from you.
The Big 'I' Experience
Independent agents trust Independent Agent
The Big ‘I’ has a trusted relationship with members which extends to the Independent Agent‘s reader experience.
Independent Agent is your connection to independent agents and brokers
Readers take action
of Independent Agent readers took at least one action (i.e. discussing an ad, visiting an advertiser’s website, passed along an ad to others, etc.) after seeing an ad in Independent Agent.
Readers share Independent Agent
of readers pass their issue of Independent Agent to at least one other person.
Readers value Independent Agent
of readers say Independent Agent‘s media is the most useful in their work.
Independent Agent readers believe IA’s publications are:
In Print and Online
Independent Agent Magazine
Connect your company to our members through our official monthly print magazine. Approximately 38,000 independent agents and brokers look to Independent Agent in print each month for the information they need to run a better agency.
Showcasing award-winning design and content, this easy-to-navigate site provides key information for agents and brokers that is updated daily.
Independent Agent eNewsletters
Busy agents turn to our eNewsletters for even more trends, analysis and tools that help them sell more effectively and efficiently.
- Markets Pulse eNewsletter
Sent every Monday, our Markets Pulse eNewsletter highlights sales strategies and market trends.
- News & Views eNewsletter
Sent every Thursday, this is our weekly roundup that covers insurance news, analysis, tech, and much more.
- Fast Focus eNewsletter
Sent the first Friday of every month, our Fast Focus eNewsletter features top stories on a specific topic assigned to that issue.