2020 Curated Content*

Connect your company to our members through our official monthly print magazine. Approximately 38,000 independent agents and brokers look to Independent Agent in print each month for the information they need to run a better agency.

*Editorial Calendar is tentative and subject to change.


Sales Strategies

  • Tactics to grow your agency and compete in 2020 and beyond.
  • Markets: Environmental, Trucking

Bonus Distribution: Big “I” Winter Meeting, III P-C Joint Industry Forum and Level Up Conference

Ad Space date: Nov. 8, 2019
Materials deadline: Nov. 13, 2019
Ships: Dec. 2019


Market Report: Workers Comp

  • An in-depth look at emerging risks and how to position the workers comp sale.
  • Markets: Personal Auto, Architects & Engineers

Ad Space date: Dec. 12, 2019
Materials deadline: Dec. 16, 2019
Ships: Jan. 2020


Catastrophe Prep 2020

  • Preparing your agency, your customers and the industry for the next natural disaster.
  • Markets: Commercial Auto, Cyber

Ad Space date: Jan. 15, 2020
Materials deadline: Jan. 17, 2020
Ships: Feb. 2020

Value Add! Advertiser Study


Top Agency Talent

  • How to recruit—and compensate—a high-performing agency team.
  • Markets: Builders Risk, Flood

Bonus Distribution: NetVU

Ad Space date: Feb. 13, 2020
Materials deadline: Feb. 18, 2020
Ships: March 2020


Market Report: Commercial Lines

  • Which lines will offer the most potential—and pitfalls—in 2020?
  • Markets: RVs, Personal Marine

Bonus Distribution: Big “I” Legislative Conference, RIMS Annual Conference

Ad Space date: March 16, 2020
Materials deadline: March 18, 2020
Ships: April 2020


Changing Face of Your Customer

  • How to build a diverse customer base online and in person.
  • Markets: D&O, Homeowners

Bonus Distribution: Insurance Marketing & Communications Association Conference

Ad Space date: April 14, 2020
Materials deadline: April 16, 2020
Ships: May 2020


The Next Gen Issue

  • Meet millennial and Gen Z producers who are making an impact.
  • Markets: Special Events, Equine

Ad Space date: May 14, 2020 
Materials deadline: May 14, 2020
Ships: June 2020


Market Report: Auto

  • An analysis of market trends and how agents can prepare for what’s next.
  • Markets: Classic Cars, Aviation

Ad Space date: June 15, 2020
Materials deadline: June 17, 2020
Ships: July 2020


The Leadership Issue

  • How to create an effective agency culture and find future principals.
  • Markets: Commercial Umbrella, Media Liability

Bonus Distribution: Big “I” Fall Leadership Conference

Ad Space date: July 16, 2020
Materials deadline: July 20, 2020
Ships: Aug. 2020


Agency Perpetuation Playbook

  • Preparing your agency’s operations—and staff—for an ownership transition.
  • Markets: Professional Liability, Restaurants

Bonus Distribution: Applied Net, CPCU Annual Meeting

Ad Space date: Aug.17, 2020
Materials deadline: Aug. 19, 2020
Ships: Sept. 2020


Must-have Tech Tools

  • The latest innovations in agency management systems and other technology time savers.
  • Markets: EPLI, Public Entities

Ad Space date: Sept. 16, 2020 
Materials deadline: Sept. 18, 2020
Ships: Oct. 2020

Value Add! Advertiser Study


Market Report: Personal Lines

  • The ultimate guide to market trends, new products, sales strategies and more.
  • Markets: Personal Umbrella, Workers Comp

Ad Space date: Oct. 14, 2020
Materials deadline: Oct.16, 2020
Ships: Nov. 2020

All editorial topics are subject to change; contact your sales representative when placing ad creative based on specific content.

HAVE A STORY IDEA? Contact Independent Agent Senior Editor Will Jones at William.jones@iiaba.net 

eNewsletter Publication Dates

January 2020
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February 2020
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March 2020
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April 2020
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September 2020
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October 2020
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November 2020
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December 2020
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