NACAS Advertorial Email

The sponsored email blast is a highly visible, exclusive opportunity for you to educate NACAS readers regarding the benefits of using a product or service similar to what you provide. Its intent is to position your company as a thought leader and solution provider in the industry—solving common needs of auxiliary service professionals.


NACAS will send the email out to all recipients in its database on behalf of the interested. Below are the guiding principles for the email.

Design Specifications

  • The width of the graphic should be 610 x 1024 pixels
  • HTML & JPG are accepted formats. For HTML formats, hyperlinks can be used in your content. For JPG formats, entire email links to only one URL.
  • Content area is approximately 600 pixels
    wide and will be surrounded by a NACASbranded header/footer
  • Color Format RGB (CMYK may cause errors when viewing the email)

Step 1:

Develop educational content as outlined above (should consume the majority of your messaging)

  • FAQs and answers, and myth-busting
  • Newsworthy articles related to auxiliary services
  • Conveying the usefulness/need for products or services in an independent manner
  • Continuing education opportunities
  • Checklists, reference guides

Step 2:

Include or outline helpful resources/tools available from your company

  • About your company and its products or services
  • Whitepapers
  • Downloadable brochures and case studies
  • Informational DVDs or mailings
  • User testimonials

Step 3:

Consider including NACAS specific offers or benefits

  • Price or percentage discount off services and/or products
  • Free sample

 

All advertisers will receive an invoice for the total amount, due upon activation.
 
Advertisements must be in JPG format (animation and Flash/SWF files are not accepted) and the total file size must not exceed 100kb. Contract advertisers may change their ad artwork once a month at no additional cost.
 
Advertisers will receive campaign performance reports that detail monthly ad impressions and click-throughs on an as-requested basis.
 
When renewing online ads, priority and first right-of-refusal will be given to advertisers who commit to 12 months. All other companies will be renewed on a first-come, first-served basis.
 
Disclaimer: Please note that the mockup shows overall newsletter layout, but exact ad location on the newsletter will vary based on the amount of editorial content supplied each issue.
 
Rates are net. Reservation is on a first-come, first-served basis.
Current Rates (JIL-N8022)
  • Display Advertising

  • Rate

  • Email Advertorial
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 610 x 1024
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  • Email Advertorial -September or October
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 610 x 1024
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  • Supplementary Charges

  • Artwork Creation
  • $50.00
  • Index Listing
  • $0.00
  • Proof
  • $50.00