The official media guide of NAIFA's Advisor Today

The single most useful publication for financial advisors and independent agents and brokers


Who We Are

NAIFA’s mission is to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of its members.

Our members focus their practices on one or more of the following:

  • Life insurance and annuities
  • Financial advising and investments
  • Health insurance and employee benefits
  • Multiline insurance

For more than 115 years, NAIFA has provided Advisor Today, a publication that provides sales ideas, product information and business strategies to help insurance and financial advisors grow their businesses.

Nearly 3 out of 5 respondents value the advice and trust the content in Advisor Today.

Nearly 3 out of 5 respondents spend at least 11 minutes reading Advisor Today.

More than 3 out of 5 respondents would rate the content of Advisor Today as high or excellent.

Nearly 3 out of 5 respondents believe the companies that advertise in Advisor Today are more supportive of their profession and/or association than those that don’t.

In Print and Online

Advisor Today Magazine

Showcase your company to an influential group of industry professionals! Available in print and digital editions, our publication delivers your message directly to over 52,000 members. Advisor Today’s award-winning editorial, written by industry experts, covers topics critical to insurance and financial advisors:
  • Life insurance
  • Health, disability and longterm-care insurance
  • Multiline insurance
  • Financial planning
  • Retirement and estate planning
  • Employee benefits
  • Sales, marketing and prospecting tips
  • Ideas for running a successful business
  • New products
  • Industry news and trends
  • Legislative updates

Advisor Today Blog

Our Advisor Today Blog is ready to showcase your advertising message to be seen by our NAIFA members.

AdvisorToday Sponsored eBlast

Position your company as a thought leader and solution provider in the industry – solving common needs of insurance and financial advisors! Educate NAIFA members regarding the benefits of using a product or service that you offer.

Advisor Today Podcast

Be seen and heard on NAIFA’s Advisor Today Podcast.

Advisor Today Webinar

Advisor Today now presents a webinar.

NAIFA Live Webinar

NAIFA now presents a webinar.