The official media guide of NAIFA's Advisor Today

The single most useful publication for financial advisors and independent agents and brokers


Who We Are

NAIFA’s mission is to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of its members.

Our members focus their practices on one or more of the following:

For more than 116 years, NAIFA has published Advisor Today, a publication that provides sales ideas, product information and business strategies to help insurance and financial advisors grow their businesses.

Nearly 3 out of 5 respondents value the advice and trust the content in Advisor Today.

Nearly 3 out of 5 respondents spend at least 11 minutes reading Advisor Today.

More than 3 out of 5 respondents would rate the content of Advisor Today as high or excellent.

Nearly 3 out of 5 respondents believe the companies that advertise in Advisor Today are more supportive of their profession and/or association than those that don’t.

Stats were collected from the most recent NAIFA Readership survey.

In Print and Online

Advisor Today Magazine

Showcase your company to an influential group of industry professionals! Available in print and digital editions, our publication delivers your message directly to over 52,000 members. Advisor Today’s award-winning editorial, written by industry experts, covers topics critical to insurance and financial advisors:
  • Life insurance
  • Health, disability and longterm-care insurance
  • Multiline insurance
  • Financial planning
  • Retirement and estate planning
  • Employee benefits
  • Sales, marketing and prospecting tips
  • Ideas for running a successful business
  • New products
  • Industry news and trends
  • Legislative updates

Advisor Today Blog

This is our Advisor Today Blog microsite offering digital ad placements and sponsored content alongside the latest news and trends in the industry. 

Advisor Today Sponsored eBlast

Position your company as a thought leader and solution provider in the industry – solving the common needs of the insurance and financial advisors! Educate NAIFA members regarding the benefits of using a product or service that you offer. This email update is sent out to over 52,000 inboxes each week. 

Advisor Today Blog Email

Align your message with the most up-to-date information in the insurance industry by placing an ad in the Advisor Today Blog Email. NAIFA is currently on the rise and your company’s message can be too! View our rates for more information.

Advisor Today Webinar

Advisor Today now presents a webinar. Your company will have the opportunity to create and host your own webinar in collaboration with NAIFA! We currently have freedom with our scheduling. Click below to find out more.

Advisor Today Podcast

Be seen and heard on NAIFA’s podcast. The podcast series will feature outstanding NAIFA members and partners sharing their stories and answering questions about their personal success stories. Align your message with some of our top leaders as they share their success stories. 

NAIFA Connect Online Community

NAIFA is now offering an exclusive sponsorship opportunity which will allow for your banner to be displayed for an entire year amongst NAIFA’s members-only community.