Marketing Solutions to Drive
Brand Awareness & Generate Leads
In today’s digital age, reaching the right audience and building a strong brand presence are key factors for success in the asphalt pavement industry. We offer three distinct media kit packages featuring omnichannel solutions, which utilize a variety of channels to deliver your message consistently. These packages address your marketing goals, whether you’re looking to amplify brand awareness and reach a wider audience or establish yourself as an industry thought leader and capture valuable leads.
NAPA Premium Exposure Package
$57K
Over $9,700 in Savings!
Position your brand at the forefront of the asphalt industry with the NAPA Premium Exposure Package. Gain exclusive access to decision-makers, including CEOs, engineers, and government officials, who collectively manage $19.8 billion in purchasing power annually. This package amplifies your reach across NAPA’s trusted platforms, ensuring your company is seen as a vital partner in advancing innovation, research, and sustainable operations. Build lasting brand recognition and make your mark on the industry’s future. Are you ready to take your brand to the next level?
Four Full-Page, Full-Color Ads & Large Digital Inserts and a Double-Page Spread, Full-Color Sponsored Content in One Issue of Choice in NAPA Quarterly
NAPA Quarterly is distributed to more than 15,000 members, prospects, agencies, academics, researchers, and other stakeholders. NAPA Quarterly highlights the innovations and innovators in the asphalt pavement community. Published consistently for more than two decades (formerly as Asphalt Pavement), the magazine remains a valued and unbiased resource for members and other stakeholders.
Full-Page, Full-Color Ad in the World of Asphalt Tradeshow Supplement
The tradeshow supplement is distributed digitally to 4,000+ event attendees/industry professionals along with printed copies to the event. This publication provides highlights of the event and serves as an essential resource for engaging with and learning about NAPA.
AsphaltPavement.org Website Advertising – Custom Billboard Sponsored Content – Middle Sub Pages (12 Months)
NAPA’s website, AsphaltPavement.org, represents the collective voice of the U.S. asphalt pavement industry with a focus on the business of the association. It is our portal for member engagement, as well as for welcoming new members and stakeholders learning about the industry. AsphaltPavement.org receives more than 11,600 visits and over 20,100 pageviews every month!
NAPANow.org Website Advertising – Leaderboard (12 Months)
NAPA Now is your central source for asphalt pavement news and updates, integrated with NAPA’s newsletter, magazine, and website to take the guesswork out of finding content you value and that matters to you – when it matters to you. NAPA Now site visitors are members, prospects, agencies, academics, researchers, and other stakeholders.
NAPA NewsBrief – First Banner Ad (12 Months)
NAPA NewsBrief is distributed to 8,000+ readers who are: members, prospects, agencies, academics, researchers, and other stakeholders. NAPA NewsBrief brings readers select news from nationwide sources on topics they personally care about. A simple click leads to a customized newsletter every week!
NAPA Weekly – First Row Rectangle (12 Months)
NAPA Weekly is distributed to 6,600+ readers who are: members, prospects, agencies, academics, researchers, and other stakeholders. NAPA Weekly delivers relevant news directly to the reader’s inbox in a streamlined and predictable way, so they can follow hot topics while activating their membership and engaging with the association.
Webinar Sponsorship
NAPA Webinar Sponsorships expand our pool of experts and topics, while expanding your audience. Demonstrate your commitment to and innovation within the asphalt pavement industry by sponsoring and supporting delivery of educational webinars. NAPA webinars help industry professionals stay on top of industry best practices, news, and trends.
Social Media Sponsorship
Demonstrate your commitment to and innovation within the asphalt pavement industry by reaching NAPA’s digital audience with social media posts. Post your message on NAPA’s social media accounts 4 times over a one-month period.
Podcast Sponsorship
NAPA Podcast Sponsorships expand our pool of experts and topics, while expanding your audience. Demonstrate your commitment to and innovation within the asphalt pavement industry by sponsoring insightful podcast episodes (or a whole season!).
Audience Extension (Retargeting) – 200,000 Impressions (12 Months)
Continue to build your brand beyond the NAPA website through audience extension (also known as site retargeting). With retargeting, your ad is served to those visiting AsphaltPavement.org and NAPABuyersGuide.org as they frequent other sites across the web. Our qualified audience is your chance to re-engage them with a completely new level of customization and insight.
NAPA Buyers’ Guide – Second Leaderboard (12 Months)
The NAPA Buyers’ Guide is a one-stop shop for maintaining and growing a business. From equipment dealers to business consultants, the buyers’ guide hosts all the products and services industry professionals are looking for on one interactive website.