Display Advertising Digital Edition Direct Mail Profiles Marketplace Sponsored Content

Advertise With Us

Connect directly with influential owners and operators throughout New England who spend $100 million annually on products and services by advertising in NEBA’s annual Membership Directory.

Our members serve the principal bus hubs in the Northeast, and the directory extends its reach to operators throughout New England, including regional CVBs, group tour planners, motor coach operators, coach OEMs, insurance providers, and other key industry players.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

Extend Your Print Advertising Investment with the Unique Benefits of Digital Media

GTxcel’s digital edition platform allows members to engage with their publication at home or on the go. Produced as a pure digital replica of the print edition, the page view in GTxcel allows you to engage with product and service listings or member information in the format it was intended.

With the option to view in a 1-page or 2-page format and ability to identify zoom level, GTxcel allows you to determine your best preferred reading experience. Also included is the ability to pull a PDF of the publication, or search by keyword to find specific listing details in one or across all of an association’s publications.

Floating Banner (Bottom)

The Floating Banner ad appears at the bottom of the screen and will remain on all pages throughout the Page View until closed out.

Leaderboard (Top)

The Leaderboard ad appears on screen at all times throughout the Page View.

Sponsorship (Standard, Max or Video)

The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the digital edition is first accessed.

Bellyband

The Bellyband ad is placed on top of the digital edition’s cover page and is displayed every time the digital edition is first accessed.

Rectangle

The Rectangle ad appears at the bottom of the table of contents. The ad is on screen at all times throughout the Page View.

Full Page Digital
Insert/Outsert

Digital insert ads can be placed between key articles in the Page View, or placed at the back of the digital edition (as a Digital Outsert). Insert/Outsert section is also accessible directly from Table of Content.

Pop-up Ad
(Standard or Video)

Digital pop-up ads or Video can be placed on top of key pages in the digital edition’s Page View, with the option to read and close out in order to read the page behind it.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Direct Mail & Belly Band Opportunities

Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which the Membership Directory is mailed. Guarantee your message gets exposure with a direct-mail piece shipped with the publication. Or, ensure readers interact with your message by wrapping it around the Membership Directory & Resource Guide with a belly band. This exclusive position is only sold to one advertiser. Readers must detach the full-color belly band to access the publication, positioning your ad to be noticed.

In addition to the printed version, we can attach your direct-mail piece or belly band to the digital publication for a nominal fee — simply supply the digital file of the ad in highresolution PDF format. Additional charges apply to animated ads.

Additional mechanical charges may apply (belly band, inserts, gatefolds). Sales representative will confirm net rates (insertion rate plus mechanical charge). Reservation is on a first-come first-served basis.

Buyer’s Guide Listings

This is your cost-effective opportunity to enhance your visibility in the Membership Directory and Resource Guide by adding your company’s logo, description or both to our Buyers’ Guide section. Each listing will appear under one category of your choice. Additional categories and listings are 50% off (listings must be identical). To participate, please choose from the options below and return this signed form to your Naylor account executive.

Any advertiser with a 1/4-page display ad or greater will receive a complimentary Gold Package (100-word profile and black-and-white logo). Ad deadlines apply. Please inform your media consultant that you would like to take advantage of this offer.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Marketplace

Featuring a vibrant background, NEBA’s annual Membership Directory’s Marketplace captures readers’ attention and prominently showcases your company to tour planners and operator members with purchasing power. Local hotels, restaurants, and attractions will be highlighted for quick reference. Your profile can include a full-color photo, company contact information, services, and specialties.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Current Rates (NEB-R0026)

Display Advertising - Full Color
1x

Full Page FC
$2,129.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
6" x 8.75" Bleed; 5.75" x 8.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 5.75" x 8.5". For more information, please visit:
https://officialmediaguide.com/ros-specs

1/2 Page FC
$1,459.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 3.666"
2.333" x 7.5"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/3 Page FC
$1,129.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 2.333"
2.333" x 4.916"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/4 Page FC
$899.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 1.666"
2.333" x 3.666"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/8 Page FC
$569.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

2.333" x 1.666"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

Premium Position Upcharges

Inside Back Cover
$440.00

Inside Front Cover
$440.00

Outside Back Cover
$620.00

Within First Quarter
15%

Supplementary Charges

Artwork Creation
$125.00

Index Listing
$20.00

Member Discount
10.00%

Advertise With Us

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

Extend Your Print Advertising Investment with the Unique Benefits of Digital Media

Floating Banner (Bottom)

Leaderboard (Top)

Sponsorship (Standard, Max or Video)

Bellyband

Rectangle

Full Page DigitalInsert/Outsert

Pop-up Ad(Standard or Video)

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Direct Mail & Belly Band Opportunities

Buyer’s Guide Listings

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Marketplace

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Travel Sponsor Advertorial

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Display Advertising - Full Color

1x

Premium Position Upcharges

Supplementary Charges

Full Page Digital
Insert/Outsert

Pop-up Ad
(Standard or Video)