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Concrete InFocus Magazine

Published quarterly, Concrete InFocus is the ready mixed industry’s top resource for news, trends, best practices, research, legislative and regulatory info, and success stories. Readers turn to the official magazine of NRMCA for the information they need to stay on top of a changing industry and to follow the most up-to-date industry news. Showcase your company to an influential group of industry professionals!

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

Curated Content*

*Editorial Calendar is tentative and subject to change.

Spring 2026

Summer 2026

Fall 2026

Winter 2026

Spring 2026

Summer 2026

Fall 2026

Winter 2026

Concrete InFocus covers a comprehensive range of topics of importance to ready mixed producers and suppliers, ensuring year-long editorial support for your message. Topics include:

NRMCA SUCCESS STORIES
Involvement of NRMCA members in industry-leading projects and trends. Success stories are case studies of industry leadership.
BEST PRACTICES
Innovative business methods and techniques that demonstrate superior results, with emphasis on improvement for the benefit of multiple organizations.
EQUIPMENT
Cutting-edge tangible resources that make the ready mixed concrete industry tick—and the benefits these resources bring to the industry in terms of efficiency and sustainability.

MATERIALS
Component materials that enhance the durability, strength, water tightness, abrasive resistance—and marketability—of ready mixed concrete.
SUSTAINABILITY
Techniques, trends, best practices, regulatory changes and more—all aimed at achieving informed environmental management.
RESEARCH
The formal experimental and theoretical work that forms the underpinnings of the ready mixed industry.
NRMCA IN FOCUS
Association information, products, services and programs to help members expand their markets, improve their operations and be their voice in Washington.

Extend your print advertising investment with the unique benefits of digital media.

Our digital edition is mobile-responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. Link to the landing page of your choice and maintain your presence on the digital issue for readers to reference at any time.

Switch between views with ease

Reading view (default): The HTML-based view of our publication, optimized for all devices. Scrolling articles automatically adjust for comfortable reading.
Page view: The digital replica of the publication. Flip through this digital book in either a 1- or 2-page format. Determine your preferred zoom setting for an optimal experience.

Leaderboard (all views)

The leaderboard ad appears on-screen in both the reading view and page view of the digital magazine.

Rectangle (all views)

The rectangle ad is on the table of contents, appearing on-screen for all pages of the reading view and page view.

TOC Mobile Banners (HTML reading view)

The TOC mobile banner appears in the table of contents, on-screen to the right of the publication on desktop and clickable on mobile in the reading view. The top TOC mobile banner will appear after the 1^starticle, and subsequent banners show every 3 articles.
Top TOC Mobile Banner
2nd TOC Mobile Banner

In-Magazine Digital Options (HTML reading view)

These standalone ad options are placed between article pages on the HTML reading view of the digital publication and are visible on all device types.

HTML5 Ad

This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Digital Video Sponsorship

The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to  target audiences.

Digital Insert

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Eblast Sponsor Banner

Only one spot is available and located at the top of the email blast. Contact us today to secure your spot!

Enjoy the benefits of a targeted email blast:

Delivers your message directly to the inbox of over 5,200+ decision-makers
Directs visitors to the landing page of your choice to facilitate the purchasing process
Frequently forwarded to others for additional exposure

Rates are net and per insertion. Reservation is on a first-come first-served basis

Go beyond the publication

Catch readers’ attention by placing a flyer, brochure or postcard inside the clear bag in which the magazine is mailed. Whether you are promoting an event, a new product, or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.

Ensure your message is the first readers see by wrapping it around the magazine with a belly band. Since readers must detach the belly band to access the rest of the magazine, your ad is ideally placed to be noticed.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Service and Supply Guide Company Profiles

The Service and Supply Guide is an annual supplement featured in the Spring issue of our magazine. This essential guide connects readers with top suppliers and service providers across the industry, offering two listing options to enhance your visibility.

Listing Options

Basic Listing: Company name, contact details, and a short description.
Enhanced Listing: Company name, contact details, short description, and logo inclusion for added visibility.

Complimentary Listings for Advertisers

Half-Page Full-Color Ad: Includes one complimentary 75-word listing with a logo.
Full-Page Ad: Includes up to three complimentary 75-word listings, each with a logo.

Why Participate?

Boost your exposure to key industry professionals.
Position your business as a trusted service or product provider.
Engage with a focused audience in print and digital formats.

For more information or to secure your spot, contact us today. Let your business stand out in the Service and Supply Guide!

Rates are net and per insertion. Reservation is on a first-come first-served basis

Current Rates (NRC-Q0426)

Premium Position Upcharges

Centerspread
15%

Inside Back Cover
20%

Inside Front Cover
20%

Opposite IFC
20%

Opposite Table of Contents
15%

Outside Back Cover
25%

Supplementary Charges

Artwork Creation
$125.00

Index Listing
$20.00

Member Discount
5.00%

Concrete InFocus Magazine

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

Curated Content*

*Editorial Calendar is tentative and subject to change.

Extend your print advertising investment with the unique benefits of digital media.

Switch between views with ease

Leaderboard (all views)

Rectangle (all views)

TOC Mobile Banners (HTML reading view)

HTML5 Ad

Digital Video Sponsorship

Digital Insert

Eblast Sponsor Banner

Enjoy the benefits of a targeted email blast:

Rates are net and per insertion. Reservation is on a first-come first-served basis

Go beyond the publication

Rates are net and per insertion. Reservation is on a first-come first-served basis

Sponsored Content

Rates are net and per insertion. Reservation is on a first-come first-served basis

Full Page Sponsored Content

Double Page Sponsored Content

Service and Supply Guide Company Profiles

Listing Options

Complimentary Listings for Advertisers

Why Participate?

Rates are net and per insertion. Reservation is on a first-come first-served basis

Display Advertising - Full Color

Select Frequency

5x

Premium Position Upcharges

Supplementary Charges