The MarketBASE takes NRMCA’s Online Buyers’ Guides to the next level, delivering a content rich, interactive site where buyers’ can come to research products and services in their industry, and your company can become a thought leader by delivering valuable content to engage with potential customers.
24/7 fully responsive buyers’ guide with a number of features:
Improved search with auto-suggest functionality built in to help deliver quick, relevant results.
Multiple advertising options including enhanced listings with added features, run of site display advertising, and sponsored content marketing opportunities.
The ability to log-in and purchase or update your own listing information.
Cross promotion in other NRMCA communication pieces.
Advertising opportunities leading visitors to a landing page of your choice to learn more about your business offerings.
Google™ integration allowing for extensive search engine optimization.
Super Leaderboard – EXCLUSIVE
12 months, 970×90 pixels*. Display your business uniquely and exclusively! Showcase your company at the top of every page with a call to action.
Skyscraper
12 months, 3 rotations, 160×600 pixels*. The skyscraper is positioned on the left hand column of every page, ensuring your message is prominently displayed.
1st ROS Rectangle
2nd ROS Rectangle
12 months, 2 rotations, 300×250 pixels*. The rectangle positions are located on the right hand column of every page, ensuring your message is prominently displayed.
3rd Category Rectangle
12 months, exclusive, 300×250 pixels*. The category rectangle is located on the right hand column as the exclusive ad for a category page of your choice, ensuring your message is displayed in front of a relevant audience.
Rates are net. Reservation is on a first-come first-served basis
All MarketBASE Display Ads Come with a Complimentary Premier Listing
CONNECTING YOUR COMPANY TO THE LEADING PROFESSIONALS OF THE READY MIXED CONCRETE INDUSTRY.
Premier Listing
Premier Listings are designed to offer heightened visibility within our platform. They contain all basic information and include five (5) product/service category listings of your choice. A supplementary charge will apply for each additional category listings.
Premier Listing additional features:
Company logo
Company header image
Information brochure in PDF format
Active website, social media links, email address and up to five contacts with headshots
Extended company profile and products and services listing
Product image and description linked to your website
Integration with Google features including search indexing and analytic reporting
Ability to link to your purchased level 2 and 3 content marketing opportunities
Maximize the Impact of Your Premier Listing with These Upgrades
Category Sponsor First, Second or Third
For companies that want to ensure top visibility in their category, we offer guaranteed placement above your competitors. When visitors click on a product/service category, your company is the first that they see. Includes Video upgrade.
Video Upgrade
Bring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to 5 minutes.
Rates are net. Reservation is on a first-come first-served basis
All MarketBASE Display Ads Come with a Complimentary Premier Listing
Content Marketing Opportunities
Position your company as a thought leader and solution provider in the industry! Reach key decision-makers at their workplace or on the go, educate our members regarding the benefits of using your product or service, and improve the credibility of your company.
Content Level 1: Native Advertising (50-70 words)
Our native advertising options allow you to link your whitepaper, recent research study, infographic, press release or other native ad directly in the site’s content feed. Your ad will be hosted for the life of the site. The association and Naylor will have final approval of text in the sponsored content. The association and Naylor will have final approval of text in the sponsored content. Contact your sales representative for additional details on content guidelines.
Content Level 2: Advertorial (up to 500 words)
Advertorials are paid advertising messages that allow you to include a heading and editorial that describes your products or service, and your company’s contact information. Your advertorial will be placed next to your ad to draw attention to your company’s products and services.
Content Level 3: Sponsored Content (up to 2,000 words)
Sponsored content opportunities are paid advertising articles hosted on the site that allow you to nurture your leads, enhance brand awareness and position your company as an industry thought leader. The sponsored content option allows you to share your article with users for the life of the site. The association and Naylor will have final approval of text in the sponsored content. Contact your sales representative for additional details on content guidelines.