Display Advertising Digital Edition Direct Mail Profiles MLE Marketplace

PASA Membership Directory & Buyers’ Guide

This print and digital publication is an effective way to reach over 950 key decision-makers across Pennsylvania. This is a go-to resource that allows you to get directly in front of your targeted audience, including over 85% of superintendents in the state.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

GTxcel’s digital edition platform allows members to engage with their publication at home or on the go. Produced as a pure digital replica of the print edition, the page view in GTxcel allows you to engage with product and service listings or member information in the format it was intended.

With the option to view in a 1-page or 2-page format and ability to identify zoom level, GTxcel allows you to determine your best preferred reading experience. Also included is the ability to pull a PDF of the publication, or search by keyword to find specific listing details in one or across all of an association’s publications.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Floating Banner (Bottom)

The Floating Banner ad appears at the bottom of the screen and will remain on all pages throughout the Page View until closed out.

Leaderboard (Top)

The Leaderboard ad appears on screen at all times throughout the Page View.

Sponsorship (Standard, Max or Video)

The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the digital edition is first accessed.

Bellyband

The Bellyband ad is placed on top of the digital edition’s cover page and is displayed every time the digital edition is first accessed.

Rectangle

The Rectangle ad appears at the bottom of the table of contents. The ad is on screen at all times throughout the Page View.

Full Page Digital
Insert/Outsert

Digital insert ads can be placed between key articles in the Page View, or placed at the back of the digital edition (as a Digital Outsert). Insert/Outsert section is also accessible directly from Table of Content.

Pop-up Ad
(Standard or Video)

Digital pop-up ads or Video can be placed on top of key pages in the digital edition’s Page View, with the option to read and close out in order to read the page behind it.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Go Beyond the Publication

Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which the publication is mailed. Whether you are promoting an event, a new product, or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Vendor Profile

Let PASA members know more about your business than just the name. Enhance your company’s visibility by including your logo and profile in the Membership Directory & Buyers’ Guide. This special section highlights companies that provide products and services to the members of the Pennsylvania Association of School Administrators.

Your profile conveys important information to customers who are actively searching for the most qualified suppliers. Adding your logo sets your listing apart from the competition.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Member Logo Enhancement

Show your support for the Pennsylvania Association of School Administrators by adding your logo to your membership listing in the Membership Directory & Buyers’ Guide. Adding your logo to your membership listing will help your company stand out and provide important brand recognition among readers. Don’t miss this opportunity to build brand awareness in the PASA Membership Directory & Buyers’ Guide!

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

PASA Marketplaces

Showcase your company by prominently displaying your ad in our special Marketplace section. Take advantage of these opportunites to enhance your exposure to key decision-makers in the industry.

School Improvement Marketplace

This special section is designed to highlight those companies that can provide school improvement products and services for Pennsylvania schools. Surrounded by a colorful background, our School Improvement Marketplace attracts readers’ attention and prominently displays your ad to PASA members across Pennsylvania. To ensure that your business is considered for upcoming purchases, contact your Naylor account executive.

Field Trip & Leadership Retreats Marketplace

This special section is designed to highlight those destinations that can provide an educational and entertaining experience for the students and educators of Pennsylvania. Surrounded by a colorful background, our Field Trip & Leadership Retreats Marketplace attracts readers’ attention and prominently displays your ad to PASA members across Pennsylvania. To ensure that your business is considered for upcoming field trips, contact your Naylor account executive.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Current Rates (PAS-R0024)

Display Advertising - Full Color
1x

Double Page Spread FC
$4,599.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
11.75" x 8.75" Bleed; 10" x 7.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 5.75" x 8.5". For more information, please visit:
https://officialmediaguide.com/ros-specs

Full Page FC
$2,659.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
6" x 8.75" Bleed; 5.75" x 8.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 5.75" x 8.5". For more information, please visit:
https://officialmediaguide.com/ros-specs

1/2 Page FC
$2,349.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 3.666"
2.333" x 7.5"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/3 Page FC
$1,959.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 2.333"
2.333" x 4.916"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/4 Page FC
$1,509.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 1.666"
2.333" x 3.666"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/6 Page FC
$1,309.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

2.333" x 2.333"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/8 Page FC
$1,019.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

2.333" x 1.666"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

Display Advertising - Black and White

Full Page BW
$2,079.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
6" x 8.75" Bleed; 5.75" x 8.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 5.75" x 8.5". For more information, please visit:
https://officialmediaguide.com/ros-specs

1/2 Page BW
$1,419.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 3.666"
2.333" x 7.5"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/3 Page BW
$1,059.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 2.333"
2.333" x 4.916"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/4 Page BW
$919.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 1.666"
2.333" x 3.666"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/6 Page BW
$729.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

2.333" x 2.333"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/8 Page BW
$639.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

2.333" x 1.666"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

Premium Position Upcharges

Inside Back Cover
$600.00

Inside Front Cover
$600.00

Opposite IFC
15%

Opposite Table of Contents
15%

Outside Back Cover
$1,100.00

Within First Quarter
15%

Within Fourth Quarter
15%

Within Second Quarter
15%

Within Third Quarter
15%

Supplementary Charges

Artwork Creation
$125.00

Index Listing
$20.00

PASA Membership Directory & Buyers’ Guide

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Floating Banner (Bottom)

Leaderboard (Top)

Sponsorship (Standard, Max or Video)

Bellyband

Rectangle

Full Page DigitalInsert/Outsert

Pop-up Ad(Standard or Video)

Rates are net and per insertion. Reservation is on a first-come first-served basis

Go Beyond the Publication

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Vendor Profile

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Member Logo Enhancement

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

PASA Marketplaces

School Improvement Marketplace

Field Trip & Leadership Retreats Marketplace

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Display Advertising - Full Color

1x

Display Advertising - Black and White

Premium Position Upcharges

Supplementary Charges

Full Page Digital
Insert/Outsert

Pop-up Ad
(Standard or Video)