Extend your print advertising investment with the unique benefits of digital media
GTxcel’s digital edition platform allows members to engage with their publication at home or on the go. Produced as a pure digital replica of the print edition, the page view in GTxcel allows you to engage with product and service listings or member information in the format it was intended.
With the option to view in a 1-page or 2-page format and ability to identify zoom level, GTxcel allows you to determine your best preferred reading experience. Also included is the ability to pull a PDF of the publication, or search by keyword to find specific listing details in one or across all of an association’s publications.
Run-of-Site (ROS) Ads
Maximizes visibility with exclusive Run-of-Site ads. The Leaderboard (Top), Leaderboard (Bottom), and Rectangle placements appear across every page of a digital edition for the entire issue cycle – including the Content Hub, Reading View, Page View, and all archived issues. When the next edition is published, placements refresh with newly sold ads.
Content Hub Exclusive Digital Ads
Own the Content Hub with exclusive placements designed for maximum exposure. The NavBar Sponsor Banner Ad and Content Hub Rectangle appear only within the Content Hub — the first stop for all digital edition traffic when a new issue is released.
Reading View – Per Issue Digital Ads
The following positions are purchased and placed on a per issue basis, and will remain on the designated issue that they were placed on for future navigation.
HTML5 Ad
This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.
Digital Insert or Outsert (Medium, Large or Full Page)
Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.
Digital Video Sponsorship
The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to target audiences. The video sponsorship is placed on its own page and is included as an item in the Table of Contents.
Mobile TOC Banner
On a desktop, the mobile TOC banner ad appears within the table of contents to the right of the magazine in the Reading View. The table of contents, and the TOC banner, appears after clicking/tapping on the Contents icon in mobile view. The top mobile banner appears after the 1st article. Subsequent mobile banners appear every 2 articles after.
Sponsored Content
Publish a sponsored article of up to 2,000 words that is exclusive to the digital edition, appearing natively in the issue’s table of contents as an additional editorial piece. This position is available on limited basis pending association approval.
Page View – Per Issue Digital Ads
The following positions are purchased and placed on a per issue basis, and will remain on the designated issue that they were placed on for future navigation.
Sponsorship (Standard, Max or Video)
The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the digital edition is first accessed.
Bellyband
The Bellyband ad is placed on top of the digital edition’s cover page and is displayed every time the digital edition is first accessed.
Full Page Digital Insert or Outsert
Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.
Pop-up Ad or Video
Digital pop-up ad/video can be placed on top of key pages in the digital edition’s Page View, with the option to read/watch and close out in order to read the page behind it.
Rates are net and per insertion. Reservation is on a first-come, first-served basis.
Digital Edition Sponsored Eblast
When each print edition of the Membership Directory & Resource Guide is distributed, an email is sent to all members and subscribers making them aware that the digital edition is available for viewing.
Enjoy the benefits of a targeted email blast:
- Delivers your message directly to the inbox of decision-makers in the association and non-profit industry in Canada .
- Frequently forwarded to others for additional exposure.
- Directs visitors to the landing page of your choice to facilitate the purchasing process.
- EXCLUSIVE AD SPACE
eBlast Sponsor
- Only one spot available- NO ROTATION
- Located at the top of the email blast
- Distributed with each edition of the directory
- 640 x 100 pixels
- Max file size 100kb
- JPG only
