Partner with the oldest and largest association representing the pool and hot tub industry
Pool & Hot Tub Alliance Media Guide
Be seen by our 3,500 members
Advertise in our
newsletter and sponsored emails
Engage with a $36.5 billion industry
Advertise and Reach:
- Be seen by our 3,500 members in the pool and hot tub industry.
- We are a $36.5 billion industry with 382,000 job equivalents.
- Our members include:
- Service Companies
- Pool Management
- and more!
Who We Are
The Pool & Hot Tub Alliance (PHTA) was established in 1956 to support, promote, and protect the common interests of the pool, hot tub and spa industries. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities.