Display Advertising

Let’s Get Surety® Podcast Sponsorship

www.letsgetsurety.org

NASBP can help ensure your message is heard. With more than 38,000 downloads in 60 countries averaging over 1,000 per month, the NASBP “Let’s Get Surety” Podcast provides surety professionals and key stakeholders engaging surety industry content throughout the year. Hosted by Kat Shamapande, the “Let’s Get Surety” Podcast provides listeners the latest industry news and headlines through one of the fastest-growing media platforms. Sponsorship includes exclusive ad placement on the podcast website (the “Let’s Get Surety” Podcast website averages 800 views per month), an ad that is read by the podcast announcer at the beginning and end of each episode for that quarter, the sponsor included in NASBP social media and NASBP SmartBrief newsletter promotions, and an option to participate as a guest for one episode on a topic that you and NASBP agree upon. Sponsors can also suggest a topic and guest for an episode, on condition NASBP has the right to reject the topic.

Benefits of podcast advertising:
  • Podcast advertising spending is expected to increase by more than 115% over the next year.*
  • Nearly 80% of internet users in the U.S. are listening to digital audio platforms at least once a month.*
  • 75% of podcast subscribers take action to ads that were mentioned during an episode.*
  • Over 95% of survey respondents are likely or very likely to to recommend the NASBP Podcast to a friend, client, or colleague.**
  • Over 45% of survey respondents listen to podcasts every week.**
 *https://marketing.sfgate.com/blog/podcast-advertising-what-it-is-and-why-its-effective
**Results from the 2023 for 2023 NASBP Let’s Get Surety® Podcast Survey.
"Let's Get Surety® is more than just a podcast; it's an invaluable resource that opens doors to a world of knowledge and expertise. As a listener, I can say that this podcast has revolutionized my understanding of the surety industry. The NASBP Podcast delves deep into the intricacies of surety bonds, featuring insightful discussions with industry leaders and experts. It's a goldmine of information that helps you navigate the complex world of surety with ease. Whether you're a seasoned professional or a newcomer to the field, Let's Get Surety® offers a wealth of benefits. This podcast equips you with the tools and insights to excel in your surety endeavors. It's a must-listen for anyone seeking to thrive in the surety industry."
Jamie Marques, Senior Surety Account Manager
Propel Insurance

 Podcast Sponsorship 

  • Sponsor logo will be added to each episode page
  • Sponsor banner/rectangle on https://letsgetsurety.org/episodes/
  • Sponsorship will include live read at the beginning and end of episode
  • Sponsor will be included in NASBP social media and NASBP SmartBrief newsletter promotions
  • Sponsor has the option to participate as a guest for one episode per quarter on a topic that it and NASBP agree upon
  • Sponsor can suggest topic and guest, NASBP has the right to reject topic
Rates are net. Reservation is on a first-come, first-served basis.
Current Rates (SBP-W0124) Next Year Rates (SBP-W0125)

  • Display Advertising

  • Rate

  • Podcast Sponsorship - Per Quarter
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 300 x 250
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs
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