Align Your Brand with STS
Reach southeast travelers in print and online all year long!
About STS
On September 14, 1983, a small group of industry leaders from the Southeast gathered for the purpose of organizing the Southeast Tourism Society (STS). Those charter members shared the mutual belief that regional promotion of tourism, via a partnership between states, would create a powerful marketing alliance unparalleled throughout our country. Over forty years later, their vision continues as STS is an established leader among tourism organizations.
Our Vision: STS envisions a region where the lives of residents and visitors are improved through travel and tourism.
Our Mission: STS empowers a diverse network of tourism professionals through Education, Advocacy, Recognition, and Networking.
Value Proposition: STS links tourism professionals, through shared knowledge and partnerships, to grow tourism in the southeastern United States.
Industry Numbers:
In 2023, the U.S. saw a total of 2.3 billion domestic person-trips and 79 million international visitors.
Domestic and international travelers in the United States spend a total of $1.3 trillion each year.
The economic impact of visitor guide requests from the Escape to the Southeast Travel Guide website is nearly $1 million.
EscapetotheSoutheast.com 
Escape to the Southeast has an expansive audience due to its print presence within travel offices, as well as its interactive website where guests can learn more while planning their vacation. The print and digital advertising options, in addition to corresponding social media content, broaden the audience demographic versus limiting to a specific age or generation of travelers.
The Escape to the Southeast Travel Guide has a distribution of 30,000 that includes:
- 588 AAA Travel Offices
- 237 Hotels in the Southeast
- 47 Armed Forces Travel Agencies
- 13 Consumer Travel Shows
- 62 Leisure Travel Agencies
- 56 Visitor Centers in the Southeast
Since launching the Escape to the Southeast Travel Guide website, more than 2 million visitors have viewed 9 million pages and generated almost 100,000 requests for Southeast Travel Literature.
Opportunities Available in Print and Online
Escape to the Southeast Travel Directory
Escape to the Southeast Travel Guide is a proud recipient of the 2022 MarCom Platinum Award
MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals.
Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,500 print and digital entries are submitted from dozens of countries.