Display Advertising Digital Edition Direct Mail Profiles

TAPPI Products and Services Guide

This annual publication is a comprehensive purchasing tool for pulp and paper industry professionals, providing your ad with exposure to decision-makers during the purchasing process. Our guide includes TAPPI Journal abstracts, lists of boards, meetings, and valuable information for our members. We also include a buyers guide for our members to reference in print and digital

Our trusted resource is referenced throughout the year — one advertising investment provides you with long-term results.

The TAPPI Products and Services Guide is delivered directly to the inbox of over 12,250 pulp and paper industry professionals along with nearly 5,700 print copies.

Bonus Distribution: TAPPICon 2024

*Receive a FREE basic listing with any 1/2 page or larger display ad in the TAPPI Products and Services Guide. All rates include an Ad Link in the digital edition of the directory.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level?

Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

GTxcel’s digital edition platform allows members to engage with their publication at home or on the go. Produced as a pure digital replica of the print edition, the page view in GTxcel allows you to engage with product and service listings or member information in the format it was intended.

With the option to view in a 1-page or 2-page format and ability to identify zoom level, GTxcel allows you to determine your best preferred reading experience. Also included is the ability to pull a PDF of the publication, or search by keyword to find specific listing details in one or across all of an association’s publications.

Floating Banner (Bottom)

The Floating Banner ad appears at the bottom of the screen and will remain on all pages throughout the Page View until closed out.

Leaderboard (Top)

The Leaderboard ad appears on screen at all times throughout the Page View.

Sponsorship (Standard, Max or Video)

The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the digital edition is first accessed.

Bellyband

The Bellyband ad is placed on top of the digital edition’s cover page and is displayed every time the digital edition is first accessed.

Rectangle

The Rectangle ad appears at the bottom of the table of contents. The ad is on screen at all times throughout the Page View.

Full Page Digital
Insert/Outsert

Digital insert ads can be placed between key articles in the Page View, or placed at the back of the digital edition (as a Digital Outsert). Insert/Outsert section is also accessible directly from table of contents.

Pop-up Ad
(Standard or Video)

Digital pop-up ads or Video can be placed on top of key pages in the digital edition’s Page View, with the option to read and close out in order to read the page behind it.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Go beyond the publication

Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which the publication is mailed. Whether you are promoting an event, a new product, or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.

Ensure your message is the first readers see by wrapping it around the publication with a belly band. Since readers must detach the belly band to access the rest of the publication, your ad is ideally placed to be noticed.

Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come first-served basis.

Company Profile

The Company Profile section is an easy-to-use resource highlighting companies by the category of service provided. The information listed in your company profile gives our members compelling information they need to select your company’s product or service with confidence.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Contact your Naylor sales representative for package opportunities.

Current Rates (PPI-D0024)

Display Advertising - Full Color
1x

Double Page Spread FC
$3,869.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
17" x 11.125" Bleed; 15.417" x 9.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 8.375" x 10.875". For more information, please visit:
https://officialmediaguide.com/mag-specs

Full Page FC
$2,599.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
8.625" x 11.125" Bleed; 7" x 9.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 8.375" x 10.875". For more information, please visit:
https://officialmediaguide.com/mag-specs

1/2 Page FC
$1,979.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

7" x 4.583"
4.583" x 7"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

1/4 Page FC
$1,519.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

4.583" x 3.333"
3.333" x 4.583"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

1/8 Page FC
$1,289.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

3.333" x 2.166"
2.166" x 3.333"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

Display Advertising - Black and White

Double Page Spread BW
$2,969.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
17" x 11.125" Bleed; 15.417" x 9.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 8.375" x 10.875". For more information, please visit:
https://officialmediaguide.com/mag-specs

Full Page BW
$1,699.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
8.625" x 11.125" Bleed; 7" x 9.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 8.375" x 10.875". For more information, please visit:
https://officialmediaguide.com/mag-specs

1/2 Page BW
$1,069.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

7" x 4.583"
4.583" x 7"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

1/4 Page BW
$629.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

4.583" x 3.333"
3.333" x 4.583"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

1/8 Page BW
$379.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

3.333" x 2.166"
2.166" x 3.333"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

Premium Position Upcharges

Inside Back Cover
$480.00

Inside Front Cover
$480.00

Outside Back Cover
$620.00

Supplementary Charges

Artwork Creation
$125.00

TAPPI Products and Services Guide

Bonus Distribution: TAPPICon 2024

*Receive a FREE basic listing with any 1/2 page or larger display ad in the TAPPI Products and Services Guide. All rates include an Ad Link in the digital edition of the directory.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level?

Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

Floating Banner (Bottom)

Leaderboard (Top)

Sponsorship (Standard, Max or Video)

Bellyband

Rectangle

Full Page DigitalInsert/Outsert

Pop-up Ad(Standard or Video)

Rates are net and per insertion. Reservation is on a first-come first-served basis

Go beyond the publication

Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come first-served basis.

Company Profile

Rates are net and per insertion. Reservation is on a first-come first-served basis

Contact your Naylor sales representative for package opportunities.

Display Advertising - Full Color

1x

Display Advertising - Black and White

Premium Position Upcharges

Supplementary Charges

Full Page Digital
Insert/Outsert

Pop-up Ad
(Standard or Video)