Audience Extension
CONTINUE TO BUILD YOUR BRAND beyond the AAPA website through audience extension (also known as site retargeting). Studies show that brand awareness through repeat exposure drives purchasing relationships and now you can be omnipresent without having to do anything extreme or technical. With retargeting, your ad is served to aapa-ports.org site visitors as they frequent other sites across the web.
AAPA serves nearly 3,500 members in the field, who contribute more than 12,300 visits to aapa-ports.org per month. Our qualified audience is your chance to re-engage them with a completely new level of customization and insight.
All Packages Include:
- Standard Month End Results
- End of Campaign Performance Metrics
- Customized Campaign Reporting
- Campaign Optimization
- Creative Optimization
- Strategic Insights/Recommendations
How Retargeting Works
User visits our website
After leaving our site
Your ad displays to that user around the web
User clicks ad and takes action!
Advanced Targeting
Benefits Include:
- Standard Month End Results
- End of Campaign Performance Metrics
- Customized Campaign Reporting
- Campaign Optimization
- Creative Optimization
- Strategic Insights/Recommendations
Custom Campaign Options Upon Request
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Impressions Annually
Targeting Tactics
Using a combination of our top targeting tactics will help you achieve your campaign goals.
- Site retargeting targets users who have already visited our site while they are visiting other sites across the web
- Search retargeting target prospects with display ads based on the searches they perform across the web
- Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content
- Geo-fencing location based advertising focused on specific geographic shapes
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Campaign Impression Goal
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Campaign Impression Goal
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Campaign Impression Goal
Contact our Media Consultant for customized campaign options.
Rates are net. Reservation is on a first-come first-served basis
Current Rates (AAP-P9023)