Audience Extension
CONTINUE TO BUILD YOUR BRAND beyond the AASHTO’s website through audience extension (also known as site retargeting). Studies show that brand awareness through repeat exposure drives purchasing relationships and now you can be omnipresent without having to do anything extreme or technical. With retargeting, your ad is served to AASHTO site visitors as they frequent other sites across the web.
AASHTO represents transportation departments in all 50 states, the District of Columbia and Puerto Rico. AASHTO members and other industry professionals contribute to over 900,000 pageviews every year to AASHTO’s website. Our qualified audience is your chance to re-engage them with a completely new level of customization and insight.
All Packages Include:
- Standard Month End Results
- End of Campaign Performance Metrics
- Customized Campaign Reporting
- Campaign Optimization
- Creative Optimization
- Strategic Insights/Recommendations
How Retargeting Works
Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.
Current Rates (AASHP9024)