Display Advertising Digital Edition Direct Mail Marketplace MLE

Advertise with us

The Construction Users’ Guide and Directory is distributed to top-level decision-makers in Massachusetts’ construction industry. The guide serves as a key resource for our members throughout the year to find trusted association-backed companies to network with. It is a communication piece for advertisers like you to build and brand your company image within the construction industry. Don’t miss your chance to reach key decision-makers.

Business Card Exchange

Feature your company’s contact information in the Business Card Exchange section of the ABC Massachusetts Construction Users’ Guide and Directory—a cost-effective way to keep your business visible to key decision-makers in the construction industry all year long. This section is designed for companies looking to maintain a consistent presence without a full display ad.

Your business card-style listing will appear alongside other industry professionals, making it easy for readers to find and contact you directly.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

Extend your print advertising investment with the unique benefits of digital media.

GTxcel’s digital edition platform allows members to engage with their publication at home or on the go. Produced as a pure digital replica of the print edition, the page view in GTxcel allows you to engage with product and service listings or member information in the format it was intended.

With the option to view in a 1-page or 2-page format and ability to identify zoom level, GTxcel allows you to determine your best preferred reading experience. Also included is the ability to pull a PDF of the publication, or search by keyword to find specific listing details in one or across all of an association’s publications.

Floating Banner (Bottom)

The Floating Banner ad appears at the bottom of the screen and will remain on all pages throughout the Page View until closed out.

Leaderboard (Top)

The Leaderboard ad appears on screen at all times throughout the Page View.

Sponsorship (Standard, Max or Video)

The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the digital edition is first accessed.

Bellyband

The Bellyband ad is placed on top of the digital edition’s cover page and is displayed every time the digital edition is first accessed.

Rectangle

The Rectangle ad appears at the bottom of the table of contents. The ad is on screen at all times throughout the Page View.

Full Page Digital
Insert/Outsert

Digital insert ads can be placed between key articles in the Page View, or placed at the back of the digital edition (as a Digital Outsert). Insert/Outsert section is also accessible directly from table of contents.

Pop-up Ad
(Standard or Video)

Digital pop-up ads or Video can be placed on top of key pages in the digital edition’s Page View, with the option to read and close out in order to read the page behind it.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Construction Users’ Guide and Directory
Digital Edition Sponsored Eblast

When each print edition of Construction Users’ Guide and Directory is distributed, an email is sent to all ABC Massachusetts members and subscribers making them aware that the digital edition is available for viewing.

Enjoy the benefits of a targeted email blast:

Delivers your message directly to the inbox of decision-makers in the construction industry.
Frequently forwarded to others for additional exposure.
Directs visitors to the landing page of your choice to facilitate the purchasing process.
EXCLUSIVE AD SPACE

eBlast Sponsor

Only one spot available- NO ROTATION
Located at the top of the email blast
Distributed with each edition of the directory
640 x 100 pixels
Max file size 100kb
JPG only

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Go beyond the publication

Catch readers’ attention by placing a flyer, brochure or postcard inside the clear bag in which the publication is mailed. Whether you are promoting an event, a new product or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.

Ensure your message is the first readers see by wrapping it around the publication with a belly band. Since readers must detach the belly band to access the rest of the publication, your ad is ideally placed to be noticed.

Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come, first-served basis.

Member Listing Enhancement

Increase brand recognition of your business by adding highlights, company’s logo to your listing. Don’t miss your chance to stand out in front of members who are responsible for recommending, specifying and purchasing products and services on behalf of their organizations.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Current Rates (ACM-D0025) Next Year's Rates (ACM-D0026)

Advertise with us

Business Card Exchange

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.