Showcase your company to an influential group of professionals in infection prevention. This quarterly publication provides members with evidence-based strategies and practical guidance from leading experts to help prevent infection. Don’t miss your chance to reach these key decision-makers. Ask your Naylor account executive about partner discounts.
Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.
Prevention Strategist is a Gold Marcom Award Winner!
APIC’s Prevention Strategist magazine is a Gold MarCom Award winner which honors excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals.
Extend your print advertising investment with the unique benefits of digital media.
Prevention Strategist is available in a fully interactive digital magazine. Our digital edition is mobile-responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. The digital magazine lets you:
Include ads on an HTML5 and mobile responsive platform
Link to the landing page of your choice, generating an immediate response from customers
Maintain your ad presence on the digital issue for readers to reference at any time
FORMATS AVAILABLE TO READERS:
Reading view (default): The HTML-based view of our magazine, optimized for all devices. Scrolling articles automatically adjust for comfortable reading.
Page view: The digital replica of the print magazine. Flip through this digital book in either a 1- or 2-page format. Determine your preferred zoom setting for an optimal experience.
Leaderboard (all views)
The leaderboard ad appears on-screen in both the reading view and page view of the digital publication.
Rectangle (all views)
The rectangle ad is on the table of contents, appearing on-screen for all pages of the reading view and page view.
TOC Mobile Banners (HTML reading view)
The TOC mobile banner appears in the table of contents, on-screen to the right of the publication on desktop and clickable on mobile in the reading view. The top TOC mobile banner will appear after the 1st article, and subsequent banners show every 3 articles.
Ask your Naylor account executive about partner discounts.
In-Magazine Digital Options (HTML reading view)
These standalone ad options are placed between article pages on the HTML reading view of the digital publication and are visible on all device types.
HTML5 Ad
This mobile-responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.
Digital Video Sponsorship
The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to target audiences.
Digital Insert / Outsert
Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.
Rates are net and per insertion. Reservation is on a first-come, first-served basis.
Go Beyond the Publication
Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which Prevention Strategist is mailed. Guarantee your message gets exposure with a direct-mail piece shipped with the publication. Or, ensure readers interact with your message by wrapping it around Prevention Strategist with a belly band. This exclusive position is only sold to one advertiser per issue. Readers must detach the full-color belly band to access the publication, positioning your ad to be noticed.
Both the belly band and direct-mail piece are exclusive opportunities, as one of each will be sold per issue, pending association approval. Ask your Naylor account executive about partner discounts.
Additional mechanical charges may apply (belly band, inserts, gatefolds). Sales representative will confirm net rates (insertion rate plus mechanical charge). Reservation is on a first-come first-served basis.
Advertorial
Position your company as a thought leader and solution provider in the industry! Draw attention to a recent research study, infographic, white paper or in-depth blog post by publishing in Prevention Strategist. This is your chance to educate our members regarding the benefits of using your product or service, while also improving the credibility of your company with leaders in the industry. Advertorial opportunities are paid advertising messages that allow you to include a full-color photo and your complete contact information along with text on a subject of interest to publication readers. Your content will be placed next to your ad to draw attention to your company’s products and services.
* APIC will have final approval of advertorial/sponsored content. Ask your Naylor account executive about partner discounts.
Rates are net and per insertion. Reservation is on a first-come, first-served basis.
Current Rates (API-Q0425)
Cookie Consent
We use cookies so that we can remember you and understand how you use our site. By using our site, you consent to cookies.
Cookie Settings and Privacy Preferences
Naylor website may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with Naylor, including providing you with more relevant advertising. Click on the different category headings to find out more. You can also change your cookie preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
Essential cookies enable basic functions and are necessary for the proper function of the website.
Name
Description
Duration
Cookie Preferences
This cookie is used to store the user's cookie consent preferences.
30 days
These cookies are needed for adding comments on this website.
Name
Description
Duration
comment_author
Used to track the user across multiple sessions.
Session
comment_author_email
Used to track the user across multiple sessions.
Session
comment_author_url
Used to track the user across multiple sessions.
Session
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
Name
Description
Duration
cookiePreferences
Registers cookie preferences of a user
2 years
td
Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
session
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.