Display Advertising Profiles Sponsored Content

APMA Buyers’ Guide

apma.onlinemarketbase.org

The APMA MarketBASE takes online buyers’ guides to the next level, delivering a comprehensive and interactive site where buyers can come to research products and services in their industry. Take this opportunity to position your company in front of potential customers.

24/7 fully responsive buyers’ guide with a number of features:

Improved search with auto-suggest functionality built in to help deliver quick, relevant results.
Multiple advertising options, including enhanced listings with added features, run-of-site display advertising, and sponsored content marketing opportunities.
The ability to log in and purchase or update your own listing information.
Cross promotion in other APMA communication pieces.
Advertising opportunities leading visitors to a landing page of your choice to learn more about your business offerings.
Google™ integration allowing for extensive search engine optimization.

On average, APMA Online Buyers’ Guide receives:

Over 3,110 page views per month
More than 550 new users per month

*Traffic numbers from December 2023 – May 2024

Super Leaderboard

12 months, 970×90 pixels*. Showcase your company at the top of every page with a call to action. Maximum of 3 rotations.

Skyscraper

12 months, 3 rotations, 160×600 pixels*. The skyscraper is positioned on the left-hand column of every page, ensuring your message is prominently displayed.

1st Run-of-Site (ROS) Rectangle

2nd ROS Rectangle

12 months, 3 rotations, 300×250 pixels*. The rectangle positions are located on the right-hand column of every page, ensuring your message is prominently displayed.

3rd Category Rectangle

12 months, exclusive, 300×250 pixels*. The category rectangle is located on the right-hand column as the exclusive ad for a category page of your choice, ensuring your message is displayed in front of a relevant audience.

Content Marketing Opportunities

• Content Level 1 – Native Ad
• Content Level 2 – Advertorial
• Content Level 3 – Sponsored Content
Establish your company as a thought leader! Contact your sales representative for additional details.

*When you purchase a display ad, you will receive a complimentary premier listing. Click here to learn more.

Rates are net. Reservation is on a first-come, first-served basis.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Premier Listing Package

Premier Listings are designed to offer heightened visibility within our platform. They contain all basic information and include five (5) product/service category listings of your choice. A supplementary charge will apply for each additional category listings.

Premier Listing additional features:

Company logo
Company header image
Information brochure in PDF format
Active website, social media links, email address and up to five contacts with headshots
Extended company profile and products and services listing
Product image and description linked to your website
Integration with Google features including search indexing and analytic reporting
Ability to link to your purchased level 2 and 3 content marketing opportunities

Maximize the impact of your Premier Listing with these upgrades

Category Sponsor First, Second or Third Position

For companies that want to ensure top visibility in their category, we offer guaranteed placement above your competitors. When visitors click on a product/service category, your company is the first that they see. Includes Video upgrade.

Video Upgrade

Bring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to 5 minutes.

Visit https://www.naylor.com/marketbasespecs for complete specs.

Rates are net. Reservation is on a first-come, first-served basis.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Content Marketing Opportunities

Position your company as a thought leader and solution provider in the industry! Reach key decision-makers at their workplace or on the go, educate our members regarding the benefits of using your product or service, and improve the credibility of your company.

Content Level 1 – Native Ad

Headline (up to 10 words)
Summary (up to 50-70 words)
Featured Image (180×150 thumbnail)
External Call to Action Link

Content Level 2 – Advertorial

Headline (up to 12 words)
Article content (up to 500 words – summary links to full article page)
Featured image (500 pixels wide)
External download or call to action link
Cross promotional linkage to company’s premier listing

Content Level 3 – Sponsored Content

Headline (up to 15 words)
Article content (up to 2,000 words
– summary links to full article page)
Featured image (500 pixels wide)
Additional images on full article page (up to 3)
Multiple call to action links permitted on full article page
Cross promotional linkage to company’s premier listing
Run of Site presence through Featured Content widget for 1st month

The association and Naylor will have final approval of text in the sponsored content. All ads are posted for one year. Options for extending content beyond one year are available. Contact your sales representative for additional details.

Rates are net. Reservation is on a first-come, first-served basis.