Insights and Solutions
APWA’s Insights & Solutions is a great way to inform readers about a complex issue and present your company’s philosophy on the matter.
Papers submitted to Public Works Insights & Solutions should pose a problem or issue within the public works world, and then attempt to provide a solution (or solutions) to fix that problem or issue. The advertising company’s products cannot be the “solution” to the challenge being addressed in the white paper.
All white papers need to be approved by APWA staff prior to insertion.
Alternative white paper delivery methods (including videos and podcasts) are also welcome.
Papers will be distributed via email to thousands of public works professionals who are actively looking for solutions to challenges. With an average of 72,000 sends, numbers may fluctuate month to month, so current list numbers may be requested from your sales rep. Papers will also be added to the Public Works Insights & Solutions library on the APWA website, www.apwa.org/resources/public-works-insightssolutions (included: company logo, company name, white paper title, synopsis of paper, and links to both the company website and white paper access page).
Production Specifications
Schedule: Papers will be promoted by APWA each Wednesday throughout the year. Materials are due three weeks prior to promotion date for review/ approval.
Subtitle: Company name only
Items Required: PDF or Word document of white paper; white paper URL; company URL; company logo; and a 200-word synopsis of the paper.
- The cover image must be high resolution, in portrait orientation, and under 10MB; image file format should be JPG, GIF, or PNG.