In the Works eNewsletter
In the Works is a weekly email that goes out every Tuesday and is distributed to close to 60,000 public works professionals and features APWA news, highlighted stories, educational programs, and CareerZone job postings. The email is sent every Tuesday and redistributed on Friday to non-openers, giving advertisers two exposure opportunities for one placement. With an average open rate of 30%, this is a strong option for brands that want consistent visibility in members’ inboxes.
Enjoy the benefits of a targeted eNewsletter:
- Reaches nearly 60,000 key decision-makers directly in their inbox on a weekly basis.
- Frequently forwarded to expand your reach and visibility.
- Cross-promoted across other APWA publications and communication channels for added exposure.
- Links directly to your preferred landing page to simplify the purchasing process.
Production Specifications
Dimensions: 300 x 250 pixels
Image file format: JPG, PNG, or GIF
Layout: Square ad with designated URL link.
Limited to 6 advertisers per issue.
All advertisers will receive an invoice for the total amount, due upon activation.
Advertisements must be in JPG format (animation and Flash/SWF files are not accepted) and the total file size must not exceed 100kb. Contract advertisers may change their ad artwork once a month at no additional cost.
Advertisers will receive campaign performance reports that detail monthly ad impressions and click-throughs on an as-requested basis.
When renewing online ads, priority and first right-of-refusal will be given to advertisers who commit to 12 months. All other companies will be renewed on a first-come, first-served basis.
Disclaimer: Please note that the mockup shows overall newsletter layout, but exact ad location on the newsletter will vary based on the amount of editorial content supplied each issue.
Rates are net. Reservation is on a first-come, first-served basis.
Current Rates (APWAN0027)