Display Advertising Digital Edition Direct Mail Sponsored Content Marketplace

Advertise with us

Showcase your company to the event and equipment rental industry! CRA Source delivers powerful relationships that influence, inspire and endure. Don’t miss your chance to reach key decision-makers.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

The Fall/Automne 2022 issue of CRA Source is a 2023 MarCom Gold Award-Winner!

MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,500 print and digital entries are submitted from dozens of countries.

Extend your print advertising investment with the unique benefits of digital media.

Our digital edition is mobile-responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. Link to the landing page of your choice and maintain your presence on the digital issue for readers to reference at any time.

Switch between views with ease

Reading view (default): The HTML-based view of our publication, optimized for all devices. Scrolling articles automatically adjust for comfortable reading.
Page view: The digital replica of the publication. Flip through this digital book in either a 1- or 2-page format. Determine your preferred zoom setting for an optimal experience.

Leaderboard (all views)

The leaderboard ad appears on-screen in both the reading view and page view of the digital publication.

Rectangle (all views)

The rectangle ad is on the table of contents, appearing on-screen for all pages of the reading view and page view.

TOC Mobile Banners (HTML reading view)

The TOC mobile banner appears in the table of contents, on-screen to the right of the publication on desktop and clickable on mobile in the reading view. The top TOC mobile banner will appear after the 1^starticle, and subsequent banners show every 3 articles.

In-Magazine Digital Options (HTML reading view)

These standalone ad options are placed between article pages on the HTML reading view of the digital publication and are visible on all device types.

HTML5 Ad

This mobile-responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Digital Video Sponsorship

The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to  target audiences.

Digital Insert / Outsert

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Full-Page Digital Insert with Video

Your message appears as a full-page insert in between key articles. The video file will be placed on the bottom portion of the insert to enhance your message for target audiences.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Direct Mail Opportunities

Catch readers’ attention by placing a flyer, brochure or postcard inside the clear bag in which the publication is mailed. Whether you are promoting an event, a new product or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.

Ensure your message is the first readers see by wrapping it around the publication with a belly band. Since readers must detach the belly band to access the rest of the publication, your ad is ideally placed to be noticed.

Additional mechanical charges may apply (belly band, inserts, gatefolds). Sales representative will confirm net rates (insertion rate plus mechanical charge). Reservation is on a first-come first-served basis.

Advertorial

Take advantage of our advertorial option which allows you to be featured on a full page in the magazine. The advertorial piece includes a half page of text supplied by your company with a 1/2 page full-colour ad. Please supply your text of 325 words or less to your Naylor representative. Only one advertorial per issue. Positions are being filled on a first come first serve basis, so book your space today!

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

New Product Showcase

Take advantage of this opportunity to promote your products and/or services to the key decision-makers and purchasers in Canada’s rental industry. Placing your ad in the New Product Showcase section of CRA Source ensures your business gets exposure to CRA members when they are looking to buy. Make sure our members are aware of your new products and services!

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Current Rates (CRAOQ0324)

Display Advertising - Full Color
Select Frequency
5x

Double Page Spread FC
$5,069.50 $4,559.50 $4,559.50 $4,059.50 $3,799.50
$3,799.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
17" x 11.125" Bleed; 15.417" x 9.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 8.375" x 10.875". For more information, please visit:
https://officialmediaguide.com/mag-specs

Full Page FC
$2,909.50 $2,619.50 $2,619.50 $2,329.50 $2,179.50
$2,179.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
8.625" x 11.125" Bleed; 7" x 9.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 8.375" x 10.875". For more information, please visit:
https://officialmediaguide.com/mag-specs

1/2 Page FC
$1,849.50 $1,659.50 $1,659.50 $1,479.50 $1,389.50
$1,389.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

7" x 4.583"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

1/3 Page FC
$1,389.50 $1,249.50 $1,249.50 $1,109.50 $1,039.50
$1,039.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

7" x 3"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

1/4 Page FC
$1,079.50 $969.50 $969.50 $859.50 $809.50
$809.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
3.333" x 4.583"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

1/8 Page FC
$669.50 $599.50 $599.50 $539.50 $499.50
$499.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

3.333" x 2.166"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

Premium Position Upcharges

Inside Back Cover
20%

Inside Front Cover
20%

Opposite Inside Front Cover
15%

Opposite Table of Contents
15%

Outside Back Cover
25%

Within First Quarter
15%

Supplementary Charges

Artwork Creation
$125.00

Index Listing
$20.00

Member Discount
15.00%

Advertise with us

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

The Fall/Automne 2022 issue of CRA Source is a 2023 MarCom Gold Award-Winner!

Extend your print advertising investment with the unique benefits of digital media.

Switch between views with ease

Leaderboard (all views)

Rectangle (all views)

TOC Mobile Banners (HTML reading view)

In-Magazine Digital Options (HTML reading view)

HTML5 Ad

Digital Video Sponsorship

Digital Insert / Outsert

Full-Page Digital Insert with Video

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Direct Mail Opportunities

Advertorial

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

New Product Showcase

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Display Advertising - Full Color

Select Frequency

5x

Premium Position Upcharges

Supplementary Charges