CRA Advertorial

Exclusive Sponsored Content eBlast Opportunity

Establish your company as a thought leader by participating in our exclusive eBlast opportunity. Each eBlast is sent to 1,000+ key decision makers in the rental industry.  This email is a very limited opportunity for you to educate CRA members regarding the benefits of using a product or service similar to what you provide. Act now; this exclusive opportunity is limited to one company per each issue.

Advertorial guidelines:

Content should include practical, useful information in which the member would find value, which should be independent of the particular advertiser. The overall message and tone should not be promotional in nature

The association reserves the right to edit or alter content as it deems necessary to meet the above requirements and provide maximum value for its members.

JPG Ad

  • Naylor will design or client supplies.
  • Width: 610 pixels, Height: 1024 pixels.
  • Creative accepted: One file, JPG only. (No animation.)
  • File must created/saved in RGB color mode. (Most digital graphics and photos are already in RGB mode; check this by viewing the file properties.)
  • File must be a minimum 72 dpi.
  • One URL click tag is accepted.
  • See LIVE example here.

HTML Ad 

  • Client supplies HTML code. (Naylor does not provide HTML ad creation service.)
  • Width: 610 pixels, Height: Variable.
  • Inline styles only.
  • Images/supporting files must be served from client server. (Naylor does not host files.)
  • Full absolute path for images/supporting file.
  • Third party tags and 1×1 tracking pixels tags not accepted.
  • One URL click tag is accepted.
  • See LIVE example here.

True Text Advertorial 

  • 600×350 banner (.JPG – no animation)
  • File must be created/saved in RGB color mode.
  • File must be minimum 72 dpi.
  • One company logo (150 pixels wide max)
  • Company tagline (5-10 words)
  • 70-100 words of text
  • Call to action text (5-7 words). If not provided, the default text will be “Learn More”
  • One URL/call-to-action link
  • See LIVE example here.
All advertisers will receive an invoice for the total amount, due upon activation.
 
Rates are net. Reservation is on a first-come, first-served basis.
Rates are net. Reservation is on a first-come, first-served basis.
Current Rates (CRAON8024) Next Year's Rates (CRAON8025)
  • Display Advertising

  • Rate

  • Advertorial (610x1024 Image) - 1 issue (Non-Members)
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • N/A
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  • Advertorial (610x1024 Image) - 1 issue (Members)
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • N/A
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  •  
  • Supplementary Charges

  • Artwork Creation
  • $125.00