FP² supports the adoption of pavement preservation and recycling at all levels of government, and works to ensure pavement preservation becomes a part of road programs coast to coast. When you advertise with FP², you are building your brand and supporting the group that spreads pavement preservation and recycling practices and techniques! Pavement Preservation Journal is the only trade magazine in the U.S. to focus EXCLUSIVELY on pavement preservation and recycling principles and practices.
Our publication reaches preservation contractors; county, city, state and federal transportation infrastructure agencies; and consulting civil engineers and academia. More importantly, it’s distributed to all contractor members of the Asphalt Emulsion Manufacturers Association (AEMA), Asphalt Recycling & Reclaiming Association (ARRA), International Slurry Surfacing Association (ISSA), and International Grooving & Grinding Association (IGGA).
Pavement Preservation Journal is also available to readers in a fully interactive digital version, which complements the print format. Not only can our subscribers receive the print and digital editions of the magazine, the digital edition also is sent to additional readers with an interest in pavement preservation and recycling. Online users can browse articles and information and can instantly access an advertiser’s website.
We hope you will join us in supporting our efforts in Pavement Preservation Journal!
CONTRIBUTOR DISCOUNT
0%
FP² contributors enjoy the benefit of discounted rates to advertise.
Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis
Extend your print advertising investment with the unique benefits of digital media.
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Our digital edition is mobile responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. Link to the landing page of your choice and maintain your presence on the digital issue for readers to reference at any time.
Seamless reader experience: each digital edition includes streamlined navigation that allows users to easily switch between the HTML mobile-optimized Reading View and PDF replica-based Page View with no interruption.
Optimized ad placements for maximized results: our run-of-site ad placements will be seen no matter what issue or article a reader is on, for the duration of the sold issue, ensuring the best performance during peak reader engagement.
Centralized hub: the Content Hub of each digital edition serves as the initial gateway and archive to featured articles, past issues and additional association content feeds, with prime real estate for exclusive ad placements.
Consistent email promotion to drive readership: every digital edition issue is promoted to the association’s audience, with a marketing reminder email scheduled to encourage engagement from initial non-opens.
Run-of-Site (ROS) Ads
Maximize visibility with exclusive Run-of-Site ads. The Leaderboard (Top), Leaderboard (Bottom), and Rectangle placements appear across every page of a digital edition for the entire issue cycle – including the Content Hub, Reading View, Page View, and all archived issues. When the next edition is published, placements refresh with newly sold ads.
Content Hub Exclusive Digital Ads
Own the Content Hub with exclusive placements designed for maximum exposure. The NavBar Sponsor Banner Ad and Content Hub Rectangle appear only within the Content Hub — the first stop for all digital edition traffic when a new issue is released.Â
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Per Issue Digital Ads
The following positions are purchased and placed on a per issue basis, and will remain on the designated issue that they were placed on for future navigation.
HTML5 Ad
This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.
Digital Insert or Outsert (Medium, Large or Full Page)
Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.
Digital Video Sponsorship
The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to target audiences. The video sponsorship is placed on its own page and is included as an item in the Table of Contents.
Mobile TOC Banner – Reading View
On a desktop, the mobile TOC banner ad appears within the table of contents to the right of the magazine in the Reading View. The table of contents, and the TOC banner, appears after clicking/tapping on the Contents icon in mobile view. The top mobile banner appears after the 1st article. Subsequent mobile banners appear every 2 articles after.
Sponsored Content
Publish a sponsored article of up to 2,000 words that is exclusive to the digital edition, appearing natively in the issue’s table of contents as an additional editorial piece. This position is available on limited basis pending association approval.
Rates are net and per insertion. Reservation is on a first-come first-served basis
Direct-Mail and Belly Band Opportunities
Catch readers’ attention by placing a flyer, brochure or postcard inside the clear polybag in which the publication is mailed. Whether you are promoting an event, a new product, or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.
Ensure your message is the first readers see by wrapping it around the publication with a belly band. Since readers must detach the belly band to access the rest of the publication, your ad is ideally placed to be noticed.
Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come first-served basis.
Sponsored Content
Position your company as a thought leader and solution provider in the industry ! This is your chance to draw attention to a recent study, white paper or technological advancement by publishing your results in our magazine. Sponsored content opportunities are paid advertising messages that allow you to include a full-color photo and complete contact information along with text on the subject of your choice. Space is limited to one company per issue. Association will have final approval of text in the sponsored content.
Full Page Sponsored Content
1 1/4 page ad vertical and 3/4 of page content 500 words or 1 1/2 page ad horizontal and half page content 300-400 words
Double Page Sponsored Content
1 1/2 page ad horizontal 1 1/2 page of context, max 900 words specs 1/2 page horizontal ad LHP content
CONTRIBUTOR DISCOUNT
0%
FP² contributors enjoy the benefit of discounted rates to advertise.
Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis