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Home Care Alliance of Massachusetts Resource Directory

The Home Care Alliance of Massachusetts Resource Directory is the go-to resource for key decision-makers at referral sources throughout Massachusetts. Offered in both print and digital, this publication is delivered to over 190 homecare provider agencies.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

GTxcel’s digital edition platform allows members to engage with their publication at home or on the go. Produced as a pure digital replica of the print edition, the page view in GTxcel allows you to engage with product and service listings or member information in the format it was intended.

With the option to view in a 1-page or 2-page format and ability to identify zoom level, GTxcel allows you to determine your best preferred reading experience. Also included is the ability to pull a PDF of the publication, or search by keyword to find specific listing details in one or across all of an association’s publications.

Floating Banner (Bottom)

The Floating Banner ad appears at the bottom of the screen and will remain on all pages throughout the Page View until closed out.

Leaderboard (Top)

The Leaderboard ad appears on screen at all times throughout the Page View.

Sponsorship (Standard, Max or Video)

The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the digital edition is first accessed.

Rectangle

The Rectangle ad appears at the bottom of the table of contents. The ad is on screen at all times throughout the Page View.

Full Page Digital
Insert/Outsert

Digital insert ads can be placed between key articles in the Page View, or placed at the back of the digital edition (as a Digital Outsert). Insert/Outsert section is also accessible directly from table of contents.

Pop-up Ad
(Standard or Video)

Digital pop-up ads or Video can be placed on top of key pages in the digital edition’s Page View, with the option to read and close out in order to read the page behind it.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Go Beyond the Publication

Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which the publication is mailed. Whether you are promoting an event, a new product, or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.

Company Profile

Showcase your products and services in the Company Profile section featured in our Home Care Alliance of Massachusetts Resource Directory. Each company profile will include a black-and-white logo and a 50-word profile, allowing you to highlight your company to the decision-makers in the $1 billion Massachusetts home care industry.

Your profile builds brand recognition and serves as a valuable reference for anyone looking for your company. To reserve your space, complete the form below and return it to your Naylor account executive today.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Home Care Alliance of Massachusetts Marketplaces

Agency Showcase

This unique section will showcase your home care agency to 100% of the case managers and discharge planners in Massachusetts. Get your company in front of hospital and nursing home discharge planners across the state by participating in our special Agency Showcase. Please contact your account representative today as this is a limited-space opportunity.

Products & Services Showcase

This special section highlights the various product and service providers that Massachusetts home care providers turn to throughout the year. Take advantage of this opportunity to enhance your exposure to the key decision-makers in Massachusetts’ growing home care industry. This special offer is available at a discounted rate.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Current Rates (HAM-R0027)

Marketplace - Full Color
1x

Full Page FC Marketplace
$2,549.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
6" x 8.75" Bleed; 5.75" x 8.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 5.75" x 8.5". For more information, please visit:
https://officialmediaguide.com/ros-specs

1/2 Page FC Marketplace
$1,659.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 3.666"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/4 Page FC Marketplace
$889.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
2.333" x 3.666"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/8 Page FC Marketplace
$599.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

2.333" x 1.666"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

Marketplace - Black and White

Full Page BW Marketplace
$1,729.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
6" x 8.75" Bleed; 5.75" x 8.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 5.75" x 8.5". For more information, please visit:
https://officialmediaguide.com/ros-specs

1/2 Page BW Marketplace
$1,079.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 3.666"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/4 Page BW Marketplace
$639.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
2.333" x 3.666"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/8 Page BW Marketplace
$399.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

2.333" x 1.666"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

Supplementary Charges

Artwork Creation
$125.00

Index Listing
$20.00

Home Care Alliance of Massachusetts Resource Directory

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

Floating Banner (Bottom)

Leaderboard (Top)

Sponsorship (Standard, Max or Video)

Rectangle

Full Page DigitalInsert/Outsert

Pop-up Ad(Standard or Video)

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Go Beyond the Publication

Company Profile

Rates are net and per insertion. Reservation is on a first-come first-served basis

Home Care Alliance of Massachusetts Marketplaces

Agency Showcase

Products & Services Showcase

Rates are net and per insertion. Reservation is on a first-come first-served basis

Marketplace - Full Color

1x

Marketplace - Black and White

Supplementary Charges

Full Page Digital
Insert/Outsert

Pop-up Ad
(Standard or Video)