THE MOST TRUSTED SOURCE FOR INDEPENDENT AGENTS & BROKERS

Get the full 2022 Readership Study

Independent Agent magazine is a member benefit of the Independent Insurance Agents & Brokers of America (Big “I”). Association members primarily serve the personal and commercial lines property-casualty markets.

The magazine offers an unparalleled combination of research, expertise and analysis that insurance professionals have used for decades to lead their agencies to success.

INDEPENDENT AGENT IS AWARD-WINNING

About Our Readers

In August 2023, we surveyed our readers about how they prefer to read the magazine, as well as their business. Here's what we found:

Over 75% of Independent Agent readers are involved in purchasing decisions for their agency.

How do you prefer to receive Independent Agent?

0 %

said in print

4 out of 5 Independent Agent readers are directly involved with deciding which carriers their agency represents.

0 %

of readers say Independent Agent is the most useful publication in their work.

0 %

indicated that they are just as likely to read an article if it is sponsored by a company or brand.

0 %

of readers take action. After seeing an ad in Independent Agent, readers take at least one action, such as discussing an ad, visiting an advertiser’s website, or passing the ad on to others.

0 %

of readers only read Independent Agent.

Our readers don’t consistently read other industry publications. If you’re not advertising in Independent Agent, you’re missing a significant segment of the market.

Independent Agent reaches agencies of all sizes!

Some of our member agencies write business in more than 20 states!

0 %

of the Business Insurance Top 100 Agents and Brokers are Big “I” members.

Breakdown of how many locations from Business Insurance’s Top 10 Brokers list receive Independent Agent magazine:

Brown & Brown Inc. – 54 Locations
Marsh & McLennan Cos. Inc. – 37 Locations
Hub International Ltd. – 35 Locations
Arthur J. Gallagher & Co. – 17 Locations
Acrisure LLC – 17 Locations

Lockton Cos. LLC – 7 Locations
USI Insurance Services – 7 Locations
Aon PLC – 2 Locations
Willis Towers Watson PLC – 1 Location

According to readers, Independent Agent is:

Trustworthy

92%

Timely

89%

Relevant to their work

87%

Agents and brokers trust Independent Agent magazine because it's the official publication of the Big "I"

Percentage of agencies that plan to increase sales on the following:

Property/casualty personal lines

84%

Property/casualty commercial lines

82%

Individual annuities, mutual funds, and other investment products

17%

Group medical inusrance

10%

Reader Testimonials

"Independent Agent magazine helps my family-owned agency to keep on top of industry trends and practices. We take ideas from articles and write-ups on new opportunities to use in our agency. Even an agency that has been in operation for 65 years can learn if you have the right tools like Independent Agent magazine."

Eric Weedin
Manager
Weedin Agency, Inc.

"Independent Agent magazine lets us know what is happening worldwide in the insurance industry. Also, lets us know about different carriers that are out there. We enjoy reading the magazine."

Sarah Jane Black
President
S&J Insurance Group, Inc.

"The expertise the articles are written with is a valuable asset to our agency. Also, seeing what companies are currently advertising and what they're doing in the industry is helpful to us in seeing what is available in the market."

Ryan James
Owner/Agent
James Insurance Group