Display Advertising Digital Edition Direct Mail Marketplace

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Showcase your company to an influential group of independent agents and other state associations, companies, and vendors through Viewpoint magazine. This quarterly print and digital magazine serves as a reference for our members and industry leaders to connect with qualified vendors and make business decisions throughout the year.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

Extend Your Print Advertising Investment with the Unique Benefits of Digital Media

Our digital edition is mobile-responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. Link to the landing page of your choice and maintain your presence on the digital issue for readers to reference at any time.

Seamless reader experience: each digital edition includes streamlined navigation that allows users to easily switch between the HTML mobile-optimized Reading View and PDF replica-based Page View with no interruption.
Optimized ad placements for maximized results: our run-of-site ad placements will be seen no matter what issue or article a reader is on, for the duration of the sold issue, ensuring the best performance during peak reader engagement.

Centralized hub: the Content Hub of each digital edition serves as the initial gateway and archive to featured articles, past issues and additional association content feeds, with prime real estate for exclusive ad placements.
Consistent email promotion to drive readership: every digital edition issue is promoted to the association’s audience, with a marketing reminder email scheduled to encourage engagement from initial non-opens.

Run-of-Site (ROS) Ads

Maximizes visibility with exclusive Run-of-Site ads. The Leaderboard (Top), Leaderboard (Bottom), and Rectangle placements appear across every page of a digital edition for the entire issue cycle – including the Content Hub, Reading View, Page View, and all archived issues. When the next edition is published, placements refresh with newly sold ads.

Content Hub Exclusive Digital Ads

Own the Content Hub with exclusive placements designed for maximum exposure. The NavBar Sponsor Banner Ad and Content Hub Rectangle appear only within the Content Hub — the first stop for all digital edition traffic when a new issue is released.

Per Issue Digital Ads

The following positions are purchased and placed on a per issue basis, and will remain on the designated issue that they were placed on for future navigation.

HTML5 Ad

This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Digital Insert or Outsert (Medium, Large or Full Page)

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Digital Video Sponsorship

The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to target audiences. The video sponsorship is placed on its own page and is included as an item in the Table of Contents.

Mobile TOC Banner – Reading View

On a desktop, the mobile TOC banner ad appears within the table of contents to the right of the magazine in the Reading View. The table of contents, and the TOC banner, appears after clicking/tapping on the Contents icon in mobile view. The top mobile banner appears after the 1st article. Subsequent mobile banners appear every 2 articles after.

Direct Mail and Belly Band Opportunities

Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which the publication is mailed. Whether you are promoting an event, a new product or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.

Ensure your message is the first readers see by wrapping it around the publication with a belly band. Since readers must detach the belly band to access the rest of the publication, your ad is ideally placed to be noticed.

Additional mechanical charges may apply (belly band, inserts, gatefolds). Sales representative will confirm net rates (insertion rate plus mechanical charge). Reservation is on a first-come first-served basis.

Marketplace

Showcase your company by prominently displaying your ad in our special Marketplace section. Take advantage of this opportunity to enhance your exposure to key decision-makers in the industry.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Current Rates (IIA-Q0426) Next Year's Rates (IIA-Q0127)

Advertise with Us

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

Extend Your Print Advertising Investment with the Unique Benefits of Digital Media

Run-of-Site (ROS) Ads

Content Hub Exclusive Digital Ads

Per Issue Digital Ads

HTML5 Ad

Digital Insert or Outsert (Medium, Large or Full Page)

Digital Video Sponsorship

Mobile TOC Banner – Reading View

Sponsored Content

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Direct Mail and Belly Band Opportunities

Marketplace

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Display Advertising - Full Color

Select Frequency

4x

Premium Position Upcharges

Supplementary Charges

Display Advertising - Full Color

Select Frequency

4x

Premium Position Upcharges

Supplementary Charges