Our Audience Breakdown and Advertising Benefits

According to the 2025 MHI Industry Report:

of respondents plan to increase their investments in supply chain innovation.
0 %
of respondents are planning to spend over $1 million.
0 %
of respondents plan to spend over $10 million.
0 %

Investment in Products and Services Over Next Three Years

Automation Equipment
45%
Artificial Intelligence Technologies
42%
Third Party Logistics/Transportation Services
25%
Fork Lift Trucks & Other Mobile & Wheeled Handling Equipment
42%
Software Systems for Manufacturing
25%
Batteries, Chargers, Motors
42%
Sensors & Automatic Identification & Data Collection/Radio..
25%
Racks, Shelving, Storage Equipment & Shop Furniture
37%
Order Picking & Fulfillment
24%
Conveyor & Sortation Equipment
34%
Predictive Analytics
24%
Software Systems for Warehousing, Distribution & Logistics
34%
Systems Integrators/Consulting
18%
Packaging, Labeling, Shipping, Weighing & Cubing
34%
Overhead Material Handling & Lifting Equipment
18%
Ergonomic & Safety Equipment
33%
Additive Manufacturing (3D Printing)
18%
Information Systems & Controls
31%
Sustainable Facility Equipment & Energy
18%
Mobile & Wearable Technologies
30%
Work Positioning Equipment
13%
Pallets & Containers
29%
Mezzanines
12%
Loading Dock Equipment
28%
Power Transmission Equipment
8%
Autonomous Vehicles & Drones
26%
Blockchain & Distributed Ledger Technologies
8%

MODEX Attendee Statistics

Professionals from across the manufacturing and supply chain world
0
Upper and middle management attendees who are in corporate, senior, middle, engineering, and IT management from manufacturing operations, production, distribution, logistics, supply chain, and transportation
0 %
key decision-makers who spend $65 billion every year on material handling, supply chain and logistics systems, equipment, and services
$ 0 B
have buying power
0 %
of the Top 100 Consumer Goods Companies
0 %
of the National Retail Federation Top 100 Retailers
0 %
attend to keep abreast of industry trends and issues
0 %
plan to expand their facilities by adding new equipment & technologies
0 %
of those who attend MODEX do not attend any other industry-related trade shows
0 %
attend to see a specific product or company
0 %
attend to see new products
0 %
attend to evaluate and compare products before purchase
0 %

Attendee Product Interest

  • 3D/4D Printing – 10%
  • Advanced Analytics – 22%
  • Artificial Intelligence/Machine Learning/Digital Twins – 40%
  • Automation Equipment (AGVS, AS/RS) – 50%
  • Automatic ID Systems & Data Collection/RFID, IoT – 50%
  • Autonomous Fork Trucks – 35%
  • Autonomous Mobile Robots – 41%
  • Batteries/Chargers/Motors/Fuel/Alternative Fuel Systems – 20%
  • Blockchain Solutions for Supply Chains – 5%
  • Cleaning Systems & Equipment – 12%
  • Computer Software (ERP, WMS, MES, TMS, OMS, SCM, YMS, Cloud) – 75%
  • Consulting & Systems Integration – 30%
  • Conveyors & Sortation Equipment – 63%
  • Cranes, Hoists & Monorails – 30%
  • Drones & Autonomous Aerial Vehicles – 20%
  • Ergonomic Safety & Protective Guarding Equipment – 45%
  • Forklift Trucks, Hand Lift Trucks – 70%
  • Lift Products – 45%
  • Loading Dock Equipment – 36%
  • Mezzanines – 15%
  • Order Picking Fulfillment & eCommerce Delivery – 71%
  • Packaging, Manifest, Labeling, Shipping, Dimensioning, Weighing & Cubing – 56%
  • Pallets & Containers – 40%
  • Parcel, Freight & Cargo Distribution – 21%
  • Protective Guarding – 21%
  • Racks, Shelving, Storage Equipment & Shop Furniture – 56%
  • Recycling/Waste Management – 10%
  • Reverse Logistics – 10%
  • Robotics – 55%
  • Supply Chain Security/Cybersecurity – 10%
  • Sustainable Facility Equipment – 20%
  • Third-Party Logistics/Transportation Services/Last Mile Logistics – 40%
  • Wearable & Mobile Technology, Including AR and VR – 20%

We recently surveyed our readers and advertisers about how they prefer to read the magazine, as well as their business. Here's what we found:

100% of respondents said advertising in MHI communications has brought new business to their company.

Experience increased brand awareness 

0 %

50% of respondents spent 50-99% of their advertising budget on MHI opportunities.

“Advertising with MHI drove a lot of traffic to our website and created a brand awareness
within the industry.”

0 %

indicated that it is important to them to reach MHI and WERC members with their advertising message.

0 %

100% of survey respondents agree that advertising in MHI communications is an effective way to reach customers.

“MHI has their finger on the pulse of the industry.”

Reader Testimonials

“MHI has wide-range of products for every reader. As a young-professional reader, I love the way they adapt to the new techs and audience.”

Lorenzo Lopez
TaylorMade Golf

MHI Solutions magazine provides companies a great platform to advertise their products and services, and for potential customers to browse and evaluate those offerings, all in one place, at your desk.”

Mika Jaaskelainen
Amplex Corporation

“The videos are so well done. Very impressed by the caliber and the exposure the videos get. Would highly recommend.”

Erin Oechsel
Made4net

“What are you waiting for? Is your company the Scarecrow from the Wizard of OZ? It’s a no-brainer. MHI’s digital products are a must have for any company that once to have a foot in the door on anything material handling-wise. Come on man.”

Colin Burt
CNB Consulting Group

“For advertisers, MHI Solutions offers a unique opportunity to reach a highly engaged, industry-specific audience that trusts the publication as an authority. I would confidently recommend MHI Solutions as a platform to showcase products, services, and solutions to the decision-makers who matter most.”

Deepika Yadlapati

“MHI’s digital products offer a powerful way to stay connected with the industry and reach a highly targeted audience. The Industry News newsletter, AI newsletter, and videos on videos.mhi.org provide timely, relevant, and insightful content that keeps professionals informed and engaged. Advertising through these channels means your message is delivered directly to decision-makers who value innovation and industry leadership.”

Federica Comerio
IMA