Our Audience Breakdown and Advertising Benefits
In the spring of 2023, we surveyed our readers and advertisers about how they prefer to read the magazine, as well as their business. Here's what we found:
Over 60% of respondents said advertising in MHI communications has brought new business to their company.
Experience increased brand awareness
Nearly 45% of respondents spent 50-99% of their advertising budget on MHI opportunities in 2022.
“Advertising with MHI directs readers to our website for information and to contact us regarding our products.”
indicated that it is important to them to reach MHI members with their advertising message.
100% of survey respondents agree that advertising in MHI communications is an effective way to reach customers.
“MHI has their finger on the pulse of the industry.”