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Principal Leadership Magazine

Principal Leadership, published monthly September through May, focuses on school leaders’ real needs, offering them practical, hands-on strategies for improving their schools. This highly valued resource is distributed to more than 18,000 school and district level decision-makers on a monthly basis, providing them with concrete resources for their constantly evolving educational environment. Put your products and solutions in front of the education leaders driving the purchasing decisions that are shaping education as we know it with a placement in Principal Leadership and begin generating leads and increasing your brand awareness today. Click here to view the editorial calendar of the magazine.

Principal Leadership magazine is a Platinum 2024 Hermes Creative Award and a MarCom 2024 Platinum Award winner.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

For more information, please contact:

Angela McDougall

[email protected]

204-975-3625

Extend your print advertising investment with the unique benefits of digital media.

Our digital edition is mobile-responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. Link to the landing page of your choice and maintain your presence on the digital issue for NASSP members to reference at any time. The digital edition of Principal Leadership will be exclusively accessible to NASSP members.

Principal Leadership magazine is a Platinum 2024 Hermes Creative Award winner

Seamless reader experience: each digital edition includes streamlined navigation that allows users to easily switch between the HTML mobile-optimized Reading View and PDF replica-based Page View with no interruption.
Optimized ad placements for maximized results: our run-of-site ad placements will be seen no matter what issue or article a reader is on, for the duration of the sold issue, ensuring the best performance during peak reader engagement.

Centralized hub: the Content Hub of each digital edition serves as the initial gateway and archive to featured articles, past issues and additional association content feeds, with prime real estate for exclusive ad placements.
Consistent email promotion to drive readership: every digital edition issue is promoted to the association’s audience, with a marketing reminder email scheduled to encourage engagement from initial non-opens.

Run-of-Site (ROS) Ads

Maximize visibility with exclusive Run-of-Site ads. The Leaderboard (Top), Leaderboard (Bottom), and Rectangle placements appear across every page of a digital edition for the entire issue cycle – including the Content Hub, Reading View, Page View, and all archived issues. When the next edition is published, placements refresh with newly sold ads.

Content Hub Exclusive Digital Ads

Own the Content Hub with exclusive placements designed for maximum exposure. The NavBar Sponsor Banner Ad and Content Hub Rectangle appear only within the Content Hub — the first stop for all digital edition traffic when a new issue is released.

Per Issue Digital Ads

The following positions are purchased and placed on a per issue basis, and will remain on the designated issue that they were placed on for future navigation.

HTML5 Ad

This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Digital Insert or Outsert (Medium, Large or Full Page)

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Digital Video Sponsorship

The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to target audiences. The video sponsorship is placed on its own page and is included as an item in the Table of Contents.

Mobile TOC Banner – Reading View

On a desktop, the mobile TOC banner ad appears within the table of contents to the right of the magazine in the Reading View. The table of contents, and the TOC banner, appears after clicking/tapping on the Contents icon in mobile view. The top mobile banner appears after the 1st article. Subsequent mobile banners appear every 2 articles after.

For more information, please contact:

Angela McDougall

[email protected]

204-975-3625

Go beyond the publication

Catch readers’ attention by placing a Glue-Tipped 1 Page 2 Surface Insert in Principal Leadership. Whether you are promoting an event, a new product, or your entire product line, this exclusive marketing opportunity will ensure tremendous exposure for your company.

Ensure your message is the first readers see by wrapping it around the publication with a belly band. Since readers must detach the belly band to access the rest of the publication, your ad is ideally placed to be noticed.

Principal Leadership magazine is a Platinum 2024 Hermes Creative Award winner

Additional mechanical charges may apply. Sales representative will confirm net rates (insertion rate plus mechanical charge). Reservation is on a first-come first-served basis.

Principal Leadership Magazine

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

For more information, please contact:

Angela McDougall

[email protected]

204-975-3625

Extend your print advertising investment with the unique benefits of digital media.

Run-of-Site (ROS) Ads

Content Hub Exclusive Digital Ads

Per Issue Digital Ads

HTML5 Ad

Digital Insert or Outsert (Medium, Large or Full Page)

Digital Video Sponsorship

Mobile TOC Banner – Reading View

Sponsored Content

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

For more information, please contact:

Angela McDougall

[email protected]

204-975-3625

Go beyond the publication

Additional mechanical charges may apply. Sales representative will confirm net rates (insertion rate plus mechanical charge). Reservation is on a first-come first-served basis.

For more information, please contact:

Angela McDougall

[email protected]

204-975-3625

Sponsored Content

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Unlock Greater Visibility with Sponsored Content

For more information, please contact:

Angela McDougall

[email protected]

204-975-3625

Direct Mail - Full Color

1x

Supplementary Charges

Direct Mail - Full Color

1x

Supplementary Charges