Maximize Your Reach With OASBO’s Sponsored Advertorial eBlast
Your Direct Line to Ontario’s School Board Decision‑Makers
Our Sponsored advertorial eBlast offers a powerful, turnkey way to get your message in front of the right audience. With exclusive, limited inventory, this opportunity allows you to showcase high‑value, educational content directly to OASBO members; professionals who influence purchasing decisions across all 72 school boards in Ontario.
Why Educational Content Matters
Educational content consistently delivers higher engagement, deeper trust, and stronger brand credibility with our members. Resources such as case studies and whitepapers, especially those highlighting real results in Ontario schools, resonate far more than promotional materials and are more likely to drive meaningful action.
Content Guidelines
- Educational content is prioritized (e.g., case studies, whitepapers)
- Member engagement is significantly higher when the content is educational, particularly when showcasing local school success stories
What Makes This Opportunity Unique
- Exclusive Exposure: Only your message is featured—no competing content—ensuring maximum visibility.
- High‑Value Audience: Reach 1,900 recipients, which includes 1,400 registered OASBO members responsible for financial, operational, and purchasing decisions across the province’s school boards and other industry stakeholders.
- Drive Immediate Action: Direct readers to any landing page you choose to support lead generation, downloads, or purchasing pathways.
JPG Ad
- Naylor will design or client supplies.
- Width: 610 pixels, Height: 1024 pixels.
- Creative accepted: One file, JPG only. (No animation.)
- File must created/saved in RGB color mode. (Most digital graphics and photos are already in RGB mode; check this by viewing the file properties.)
- File must be a minimum 72 dpi.
- One URL click tag is accepted.
HTML Ad
- Client supplies HTML code. (Naylor does not provide HTML ad creation service.)
- Width: 610 pixels, Height: Variable.
- Inline styles only.
- Images/supporting files must be served from client server. (Naylor does not host files.)
- Full absolute path for images/supporting file.
- Third party tags and 1×1 tracking pixels tags not accepted.
- One URL click tag is accepted.
True Text Advertorial
- 600×350 banner (.JPG – no animation)
- File must be created/saved in RGB color mode.
- File must be minimum 72 dpi.
- One company logo (150 pixels wide max)
- Company tagline (5-10 words)
- 70-100 words of text
- Call to action text (5-7 words). If not provided, the default text will be “Learn More”
- One URL/call-to-action link
All advertisers will receive an invoice for the total amount, due upon activation.
Advertisements must be in JPG format (animation and Flash/SWF files are not accepted) and the total file size must not exceed 100kb. Contract advertisers may change their ad artwork once a month at no additional cost.
Advertisers will receive campaign performance reports that detail monthly ad impressions and click-throughs on an as-requested basis.
When renewing online ads, priority and first right-of-refusal will be given to advertisers who commit to 12 months. All other companies will be renewed on a first-come, first-served basis.
Disclaimer: Please note that the mockup shows overall newsletter layout, but exact ad location on the newsletter will vary based on the amount of editorial content supplied each issue.
Rates are net. Reservation is on a first-come, first-served basis.
Current Rates (OSB-N8026)
Next Year's Rates (OSB-N8027)