The APCO International MarketBASE takes online buyers’ guides to the next level, delivering a content rich, interactive site where buyers’ can come to research products and services in the public safety communications industry, and your company can become a thought leader by delivering valuable content to engage with potential customers.
24/7 fully responsive buyers’ guide with a number of features:
Improved search with auto-suggest functionality built in to help deliver quick, relevant results.
Multiple ad options including enhanced listings with added features, run-of-site display advertising, and sponsored content opportunities.
The ability to log-in and purchase or update your own listing information.
Cross-promotion in other APCO International communication pieces.
Advertising opportunities leading visitors to a landing page of your choice to learn more about your business offerings.
Google™ integration allowing for extensive search engine optimization.
Super Leaderboard – EXCLUSIVE
12 months, 970×90 pixels. Display your business uniquely and exclusively! Showcase your company at the top of every page with a call to action.
Skyscraper – EXCLUSIVE
12 months, no rotations, 160×600 pixels*. The skyscraper is positioned on the left hand column of every page, ensuring your message is prominently displayed.
1st ROS Rectangle – EXCLUSIVE
2nd ROS Rectangle – EXCLUSIVE
12 months, no rotations, 300×250 pixels*. The rectangle positions are located on the right hand column of every page, ensuring your message is prominently displayed.
3rd Category Rectangle
12 months, exclusive, 300×250 pixels*. The category rectangle is located on the right hand column as the exclusive ad for a category page of your choice, ensuring your message is displayed in front of a relevant audience.
Rates are net. Reservation is on a first-come, first-served basis
Premier Listing Package
Premier Listings are designed to offer heightened visibility within our platform. They contain all basic information. Includes five (5) product/service category listings of your choice. Additional category listings are $50 each.
Premier Listing additional features:
Company logo
Active website, social media links, email address and up to five contacts
Extended company profile and products and services listing
Product image and description linked to your website
Integration with Google features including search indexing and analytic reporting
Request for information: a contact form to reach a representative from your business
Maximize the impact of your Premier Listing with these upgrades
Category Sponsor First, Second or Third
For companies that want to ensure top visibility in their category, we offer guaranteed placement above your competitors. When visitors click on a product/service category, your company is the first that they see. Includes Video upgrade.
Video Upgrade
Bring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to 5 minutes.
Rates are net. Reservation is on a first-come, first-served basis
Content Marketing Opportunities
Position your company as a thought leader and solution provider in the industry! Reach key decision-makers at their workplace or on the go, educate our members regarding the benefits of using your product or service, and improve the credibility of your company.
Content Level 1 – Native Ad
Headline (up to 10 words)
Summary (up to 50-70 words)
Featured Image (180×150 thumbnail)
External Call to Action Link
Content Level 2 – Advertorial
Headline (up to 12 words)
Article content (up to 500 words – summary links to full article page)
Featured image (500 pixels wide)
External download or call to action link
Cross promotional linkage to company’s premier listing
Content Level 3 – Sponsored Content
Headline (up to 15 words)
Article content (up to 2,000 words – summary links to full article page)
Featured image (500 pixels wide)
Additional images on full article page (up to 3)
Multiple call to action links permitted on full article page
Cross promotional linkage to company’s premier listing
Run of Site presence through Featured Content widget for 1st month
The association and Naylor will have final approval of text in the sponsored content. All ads are posted for one year. Options for extending content beyond one year are available. Contact your sales representative for additional details.
Rates are net. Reservation is on a first-come, first-served basis
Current Rates (PSC-O0025)Next Year's Rates (PSC-O0026)
Cookie Consent
We use cookies so that we can remember you and understand how you use our site. By using our site, you consent to cookies.
Cookie Settings and Privacy Preferences
Naylor website may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with Naylor, including providing you with more relevant advertising. Click on the different category headings to find out more. You can also change your cookie preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
Essential cookies enable basic functions and are necessary for the proper function of the website.
Name
Description
Duration
Cookie Preferences
This cookie is used to store the user's cookie consent preferences.
30 days
These cookies are needed for adding comments on this website.
Name
Description
Duration
comment_author
Used to track the user across multiple sessions.
Session
comment_author_email
Used to track the user across multiple sessions.
Session
comment_author_url
Used to track the user across multiple sessions.
Session
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
Name
Description
Duration
cookiePreferences
Registers cookie preferences of a user
2 years
td
Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
session
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests